BEER BY DESIGN: THE ART OF GOOD BEER BRANDING
Ask any beer lover why they choose the beers they drink, and they ll tell you it s all about the taste. That may be true, but you need to see a beer and order it before you can find out what it tastes like. Today in Britain there are over 2,500 breweries, most of whom brew an ever-changing range of different beers. On the bar of any decent pub, or shelves of a good bottle shop or supermarket beer aisle, the choice can be overwhelming. The design of a beer label, pump clip, bottle or can has to do a lot of work to stand out, get noticed, and suggest to the thirsty punter that here is a beer they will enjoy.
In this lavishly illustrated book, acclaimed beer writer Pete Brown traces the history of beer label design back to the UK s first-ever trade mark and beyond. He explores the conventions of successful beer design (and how they are now being shattered) and explains the tricks and secrets of great design in a compelling and highly readable narrative.
Publisher: CAMRA Books
Published: 26/11/2020
ISBN-13978-1-85249-368-4
Length: 256 Pages
RRP: £15.99
The British Guild of Beer Writers
Pete is currently Chair of the British Guild of Beer Writers, which exists “…to improve standards of beer writing and extend the public knowledge of beer.” If you write, tweet, gram, podcast or take photos about beer and pubs, and you like to socialise with and learn from others who do, find out more here.
Full Juice Magazine
Pete is Editor-at-Large of Full Juice, a new publication entirely focused upon the fermented apple. Pete Brown, Susanna Forbes, Bill Bradshaw and Gabe Cook have spent the last decade travelling to the world’s greatest cider making regions – learning, talking and writing along about what they found there. Now, we’ve come together to create a regular, periodical celebration of the world of fine cider. Electronic version of Spring 2020 issue out now!
IPA: the chameleon of beers
The case of beers I put together with mail order company Best of British Beer to accompany my next book club event is designed to reflect the mercurial, elusive character of the craft beer world’s favourite beer style. Here’s the thinking behind my choices.
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Recent Publications
Beer By Design: The Art of Good Beer Branding
In this lavishly illustrated book, acclaimed beer writer Pete Brown traces the history of beer label design back to the UK s first-ever trade mark and beyond. He explores the conventions of successful beer design (and how they are now being shattered) and explains the tricks and secrets of great design in a compelling and highly readable narrative.
Craft – An Argument: Why the term ‘Craft Beer’ is completely undefinable, hopelessly misunderstood and absolutely essential.
Winner, Best Beer Book, North American Guild of Beer Writers Awards 2020
Pie Fidelity: In Defence of British Food
In Britain, we have always had an awkward relationship with food. We’ve been told for so long that we are terrible cooks and yet when someone with a clipboard asks us what the best things are about being British, our traditional food and drink are more important than the monarchy and at least as significant as our landscape and national monuments in defining a collective notion of who we are.
“A much-needed book… makes an important point without false pride or sentimentality… should open a few eyes, particularly among those who make a living writing about munching.”
The Times