Here’s a mystery – with Christmas and winter ales available from hundreds of British brewers, amply stocked in the larger branches of all major supermarket chains, where are the reviews of them in the press?
The food and drink supps of all major newspapers are, like every year, suggesting treats for the Christmas table. Observer Food Monthly had a page of festive wines and a selection of whiskies, but no mention of beer.
This must be a bit galling if you’re a brewer. You create a recipe specifically for the season, often using seasonal ingredients, and succeed in getting major retail distribution. Here are magazines with pages to fill, with writers and readers who are interested in more seasonal, natural food. And they recommend wines that are no different than those available all year round.
You could say people like me should be the ones writing, but I was away last week, and anyway, when I’ve tried before they don’t even return calls or e-mails.
Why do the press try so hard to pretend beer doesn’t exist? Have we done something to upset them? Maybe I’m wrong.
If you’re in the UK, and you have seen any Christmas or winter brews reviewed anywhere, please let me know!