Another thing keeping me busy is that I’m writing up thirty beers for a new coffee table book on great beers from around the world. This involves phoning the brewery to check a few facts and see if there are any nuggets of trivia that will make my (very late) copy more interesting.
Every small to medium sized brewery I have approached has referred me to the brewer. Whereas tomorrow I’m talking to a large multinational brewery tomorrow, and they’ve put me on to the brand marketing team.
I’ve got nothing against beer marketers. They pay me more to talk to them than publishers pay me for my books.
But I just thought the contrast was quite telling.