Peter Amor is a very nice man. 25 years ago he set up the Wye Valley Brewery, which brews some very nice beers indeed. Earler this year, once the silver jubilee celebrations had died down, he decided he wanted to give something back to the industry he´d built his livelihood on. He wanted to do something to help celebrate British beer.
Ian Hudson, a former brewery employee, had by this time set up a film production conmpany. So Ian and Peter started talking, then contacted me with a view to making some kind of film that sang the praises of British beer.
After kicking a few ideas around, we decided to start off by making a series of video blogs. Once a month, we will be filming in a particular region of the UK, to produce monthly pairs of blogs. I believe (though I may be wrong) that these represent a bit of a depatrture for V-Blogging in that they´re made with a full film crew and hopefully therefore have a veneer of professionalism to them.
They´re not necessarily aimed at a beer geek audience but at a more general public, and we´re exploring ways to give them a wider reach in an age where TV channels won´t commission many serious content about beer. So if you´re a fellow beer blogger and you´re thinking ´this is rally basic stuff´ – fine, but it´s not basic to most people. The featured beers will be limited to cask ales, because that´s what Peter´s passionate about and he´s paying the bills. But in today´s brewing scene, limiting it to cask is hardly a hardship.
My bit is easy. I have to select a few beers from that region, drink them, and talk about them on camera. We decided to do the first one from Nottingham, home of the 2010 Champion Beer of Britain, Harvest Pale. Here are the results. Apart from convincing me of the urgent need for a diet, I´m quite pleased.
Mr Amor has a harder task. He has to explain the history and production of beer, the ingredients and the process. Here´s his first one.
We´re quite pleased with the results for a first go. Next month we´re in Wales. If you think we should come and see you, let me know!