The second annual Beer Marketing Awards have been moved from 14th April, and will now take place in 8th September at the Boiler House, the Old Truman Brewery, Brick Lane, London E1.
The postponement follows some uncertainty about availability of the venue. Everyone who attended the first event in 2015 thought it was a perfect venue for such an event, but for that reason it’s a very popular space, so we decided to do it later and do it as well as we possibly can.
This means that the deadline for entries – which was originally this week – has now been extended until 31st March. Entries have been coming in thick and fast, but if you were running out of time for yours, now you have time to give it an extra polish.
The idea behind the awards is to celebrate the promotion of beer across all channels. In today’s communications landscape, effective marketing is no longer about who has the biggest budget – the strength of an idea can compete across various channels. Last year we had global, regional and microbrewers going head-to-head in some categories, and it was by no means assured that those with the biggest budget and external agencies won out.
After feedback last year, we have also introduced staggered entry fees based on the size of the brewery (or if you’re an agency, the size of the brewery you work for), to make it mort affordable for small brewers to enter.
More details and entry forms are available at http://beermarketingawards.co.uk/.