Seriously, these Musings are Very IMPORTANT.
One of the more curious comments I’ve seen repeated by various people this week in the wake of Dark Star being bought by Fuller’s is the idea that Dark Star is/was not a craft brewer because it is mainly known for producing cask ale. The idea that cask ale is not and can not be craft beer is an intriguing one, and one that I don’t fully understand. So if you subscribe to this point of view, I wonder if you can help me understand it by answering the following questions? Thanks!
1. If a small, independent brewery produces beer across a variety of formats, what percentage of cask ale is it allowed to produce before it no longer counts as a craft brewery?
2. If that brewery produces both keg and cask beers, are its keg beers craft and its cask beers not craft?
3. Where do cans fit into this?
4. Or bottles?
5. If, say, Magic Rock brews a beer called High Wire and puts some of it into cask and some if it into keg, is the cask stuff not craft and the keg stuff craft?
6. If the cask High Wire is not craft but the keg High Wire is craft, how does that work? Does High Wire start off as a craft beer in the brewhouse, and when the cask stuff gets packaged into the cask it stops being craft? Or is it the other way round: High Wire starts off not being craft, but when the keg stuff gets packaged into kegs, that’s when it becomes craft?
7. What is it about the cask process/format that stops it from being craft? Is it the live yeast that requires more skill, care and attention to look after? Is it the container itself, which is more traditional than a pressurised keg? Is it the shape of the cask? Or is it the sound of the word ‘cask’, which doesn’t sound craft enough?
8. If Greene King were to produce a 5.5% west coast-style pale ale using acidulated, Golden Promise, Munich, Vienna malts and Cascade, Centennial, Chinook, Citra, Columbus and Magnum hops which gave it mango, lychee and lip-smacking grapefruit flavours that harmonised against a smoothly composed malt base, which develops into a crisply bitter finish, and they called it Why Hire, would that be craft or not? If not, would it help if they packaged some of it in key kegs?
9. If you buy a can of your favourite craft beer on Monday and the brewery gets bought by a corporate brewer on Tuesday, is the can of beer in your fridge still craft or not?
10. If it’s not, when does it stop being craft? When the deal was done? When you found out about the deal? If the deal was done last Friday, before you bought it on Monday, but it wasn’t announced until Tuesday, was your can of beer still craft when you bought it or not? Are you allowed to revise its status retrospectively? If you are, what authority or qualifications do you need to be able to make that call?
I look forward to reading your answers!