MY LATEST BOOK!
Your brain is lying to you. You have more than five senses. And they don’t work the way we have always been taught to think they do.
Award-winning beer writer Pete Brown started pairing his favourite beers and songs as a joke, then discovered that scientists at Oxford University were doing something very similar, and taking it really seriously.
Combining cutting-edge neuroscience, storytelling, humour, music fandom and (obviously) beer tasting notes, this groundbreaking book is the result of years of pairing beer and music at events that pull crowds of up to a thousand at music festivals.
“Side One” is a deep dive into the very latest learning about how we really taste and hear. Side Two lines up 45 pairings of great songs and wonderful beers across many genres and styles, with QR codes linking you to the tunes.
So grab a beer, open your ears and your mind, and dive in. You’ll never think about beer or music the same way again.
Product Details
My new Sunday Times Beer Column!
I’ve joined Adrian Tierney-Jones (Daily Star) in the exclusive ranks of people who have a regular beer column in a mainstream British media outlet. My cilumn in beer and pubs runs every week in the Sunday Times Magazine. More details here.
The World Beer Awards
After judging these awards for many years I’m delighted to take over from my old mate Adrian Tierney-Jones as chair of judges! The awards are based out of Norwich so it made sense, really. Entries for 2025 are now closed. Judging takes place in July and August.
Consultancy Services
I haven’t always been a writer. I used to work as a marketing strategist, and have advised brands across all sectors. In beer I’ve worked with brewers large and small. If you have a business problem that you’re stuck with, or you just need a second opinion on your strategy, give me a shout!
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Recent Publications
TASTING NOTES: The Art and Science of Pairing Beer With Music
Your brain is lying to you. You have more than five senses and they don’t work the way we have always been taught to think they do. Combining cutting-edge neuroscience, storytelling, humour, music fandom and (obviously) beer tasting notes, this groundbreaking book is the result of years of pairing beer and music at events. So grab a beer, open your ears and your mind, and dive in. You’ll never think about beer or music the same way again.
CLUBLAND: How the Working Men’s Club Shaped Britain
A journey through the intoxicating history of the working men’s clubs. From the movement’s founding by teetotaller social reformer the Reverend Henry Solly to the booze-soaked mid-century heyday, when more than 7 million Brits were members, this warm-hearted and entertaining book reveals how and why the clubs became the cornerstone of Britain’s social life – offering much more than cheap Federation Bitter and chicken in a basket.
Beer By Design: The Art of Good Beer Branding
In this lavishly illustrated book, acclaimed beer writer Pete Brown traces the history of beer label design back to the UK s first-ever trade mark and beyond. He explores the conventions of successful beer design (and how they are now being shattered) and explains the tricks and secrets of great design in a compelling and highly readable narrative.