Used and abused and dressed up in all manners, the brewing industry uses the buzzword ‘innovation’ to introduce to market everything from Guinness’ widget (correct) to a new SKU (not so fast). Marketing editor Pete Brown sorts the wheat from the chaff, and finds that craft brewers, with a need to experiment and an abilityFind out more
Other Writing: Other Trade Press
A selection of articles I’ve written for other publications.
Pete Brown evinces evangelical zeal in his passion for matching beer with food. Here’s the thing: people really don’t know that much about matching wine with food, he says, presenting an opening for the harmonisations and contrasts possible with the fruits of grain and hops.Find out more