Tag: books

| Books, Craft - An Argument, Craft Beer

Lockdown Book Project Week 12: One Week Till Launch!

I’m writing and self-publishing a book in 13 weeks and sharing the experience for anyone doing or thinking of doing the same. This week: final edits, hopeful uploads, and pre-launch marketing.

free to use stock image from pixels.com

This week, the learning curve is at its steepest. My main learning: if you’re going to do a project like this, allow as much time for editing and production as you do for writing. I finished the first draft weeks ago. We’re still working on the text with a week to go. I now understand why my publishers in the past have allowed as much as a year between me submitting first draft and publication date. The work has split into three streams – it might be useful to summarise them as such.

Final Edits

I mentioned before that there are two main edits: the structural edit and the copy edit. In reality there are many more. I’ve read the “finished” text from start to finish maybe eight times now. Liz, my wife and editor, has done the same. In addition our friend Marian very kindly did a professional edit, and several friends and colleagues I gave copies to have also given feedback. And EVERY. SINGLE. TIME. someone has picked up at least one typo, or a word left hanging in the wrong place after some text has been cut and pasted, or a sentence that made sense on the first seven readings but suddenly doesn’t on the eighth.

The detail of the edit intensifies, the scale becomes smaller, and that’s when, to me, it starts to feel like gently sanding and adding another layer of varnish to the book. You go from writing new chapters, shifting sections of text around and doing extensive rewrites, to discussions on English spellings and whether you should keep US spellings if they’re quoted from American books, making sure the line space between quotes is consistent across all quotes, and my personal blind spot: deciding whether a close quotation mark goes “before or after a full stop”. Each time you do, the book develops a patina of professionalism. It now scarcely resembles the first draft that we all thought was pretty good on a first read-through.

Uploads to publishing platforms

We aim to publish the book in three formats: ebook, audiobook, and print-on-demand.

EBOOK

The quickest way to get distribution and awareness for a self-published book. Getting the advance listing on Amazon across all global sites, and on Barnes & Noble, was fairly straightforward, if onerous. There are then two steps: choosing an ebook platform to format and publish, and uploading it to sales outlets. We chose Jutoh to format and publish, because it had the best reviews and was far cheaper than options that hadn’t reviewed as well. It took Liz about two days to feel comfortable with it, and another two to finish all the formatting. Needless to say, while doing this she was still picking up the odd typo and formatting glitch.

We’re then selling through Amazon Kindle, Apple Books and Barnes & Noble’s Nook. The Jutoh file has to be uploaded to each one separately, and each has its own formatting quirks. It takes another couple of days, and quite a lot of patience. But when it’s done, your ebook is available for sale anywhere in the world!

This is an important point for a book like this one: the topic is far too niche for any publisher I’ve approached, but publishers have to make something work on a territory-by territory basis. Publish this way, and you’re looking at one publication for a global niche, which starts to look far more financially viable.

AUDIOBOOK

Quite a few people seem to enjoy my books as audiobooks but they often ask why I don’t read them myself. Well, I’d love to and now’s my chance! We’re recording it on GarageBand, which comes as standard with MacBooks. I’ve spent £60 on a good studio-quality mic, and will be rigging up a makeshift studio with duvets and clothes driers to deaden the ambient noise. We’re starting tomorrow, and after a bit of mixing and editing, we should be uploading for sale before launch date. More on this next week when we’ve figured it out.

PRINT-ON-DEMAND

Because the book is currently only listed as an ebook, I’ve had a lot of enquiries about a print version. We cannot finance a full print run ourselves: fortunately we don’t have to. Both Amazon and Barnes & Noble offer a print-on-demand service. You can’t make this available for pre-order until you’re in a position to upload your final text, so it’s going to be a tight squeeze on this one.

Marketing and Promotion

Writing a book is one thing. Publishing is another kettle of fish entirely. And then there’s trying to spread the word.

ADVANCE READERS

I’ve sent early drafts out to a few people in each key territory: UK, North America, Australia/NZ, and South Africa. Hopefully they will like it, and if they do they will hopefully spread the word.

PATREON

I launched my Patreon a couple of weeks ago. The timing was key: I’ve put some special offers in to encourage sign-up, including a £10 tier that gets you a free copy of the book and your name listed in the back. I’ve also done advance previews, access to deleted content, and first dibs on tickets to…

LAUNCH PARTY

I’m doing a Zoom launch on the evening of the 25th. I’m keeping it to 30 people so there’s a reasonable chance to interact. The chance to join went out to my Patreon yesterday, and if there are any spaces left, we’ll open it on a first-come-first-served basis on Monday. All of these give talking points to help raise awareness of the book without resorting to simple repetition.

PRESS RELEASE

Later on this than I would like to be, I’ve compiled a ‘trade’ and a ‘public’ mailing list. Liz used to work in PR so we’re fairly confident about writing a good press release. The trade one will major on the debate over the meaning of craft beer, while in the public one we’ll focus a bit more on the story of our challenge as a couple to write and self-publish this book in 13 weeks during Lockdown.

Those are my ideas – obviously all amplified via social media channels. If you’ve done this before or have any ideas of your own that aren’t listed here, please feel free to comment!

My new book Craft – An Argument: Why The Term ‘Craft Beer’ is Completely Undefinable, Hopelessly Misunderstood and Absolutely Essential, will be published in e-book, audiobook and print-on-demand formats globally on 25th June. The ebook is available for pre-order now. (Links in this post are to amazon.co.uk but the book is also available on your local Amazon site.)

| Miracle Brew

Miracle Brew Is Now Out In Paperback!

Great news for people with weak wrists and anyone struggling to find that perfect Father’s Day present!

 

My first book specifically about beer since 2009’s Hops & Glory, Miracle Brew traces its roots back to a hop festival in the Czech Republic in 2007 and a hop garden in Kent in 2012. Other fragments – a trip to the hop fields of Slovenia, a conversation about water in the southern Czech Republic, a beer festival in Norwich – all coalesced, and the idea for a book on the ingredients of beer emerged.

I know that can sound kinda boring. It’s not. This is look at the history, the magic, the world of beer through the lens of what it’s made from. And it turned out to be quite timely: a survey last year, once the hardback had already been published, revealed that only 22% of British people can correctly identify the four main ingredients of our most popular drink. That’s just mad. Especially given that there are stories behind each one that would be frankly unbelievable if they weren’t absolutely true.

Quite unexpectedly, the book ended up taking me all around the world, from the Yakima Valley in Washington State to Bamberg in Germany, from Tasmania to Copenhagen. If you enjoyed the travel antics of Three Sheets to the Wind, there’s more of that here, as well as the Hops & Glory-style historyand the social analysis of Man Walks into a Pub.

If you like beer, you really, really want to read this book. But don’t just take my word for it…

 

“[Brown] leavens his magisterial tour of fearsome science and vast brewery history with cheery anecdotes, humor, vivid you-are-there prose and a clever eye for personality . . . His rhapsodies about the meaning of life and the meaning of beer are stirring. . . .His expertise and insight will leave you with a glimmer of infinity every time you hold a bottle of it in your hand.”
The New York Times

 

“Pete is, no question, the most stylishly dextrous and verbally entertaining writer about beer in the English language right now, and because of that, Miracle Brew is a great read even, probably, if you’re barely interested in beer at all. Buy it for a pal you know likes beer: buy another one for yourself, you’ll enjoy it.”
Martyn Cornell, Zythophile

 

“I hesitate to use the word staggering where a book about beer is concerned but Pete Brown’s new work has bowled me over… Pete’s skill as a writer and raconteur turns what might have been a dry as dust tome into a page turner… screamingly funny … a magisterial book that will remain a key contributor to our knowledge of and pleasure in beer and brewing for years to come.”
Roger Protz

| Books, Food

I just finished writing my next book

Provisionally titled Tastes of Britain: How Eight Meals Shaped a Nation, my fourth book launch in two-and-a-bit years should be my last for a while… 

Never mind the quality, feel the width.

 

High quality problems don’t come much higher than an editor at Penguin saying, ‘We loved your last book [for us]and we’d like another one, but we’d like it from you sort of now-ish’ when you’re already knackered from writing three books in eighteen months for three different publishers. Of course I said yes, immediately.

One of the benefits of Dry January (there are pros and cons) is that I get a bit of an energy spike because I sleep better, and also I’m not going out as much. So last January I rattled out an idea, which Penguin liked, and this January, after researching it for nine months and then sitting down to write it at the start of November, I finished the book. That’s the quickest I’ve ever turned a book around – it usually takes two years from start to finish.

A book about the meals that shaped Britain may seem like a bit of a departure for me. It is, really: there are cameos from beer, cider and pubs but only in passing. But some of the themes in this book have been kicking around in my head since at least 2009, and they come from exactly the same place as my first two beer books: what makes us tick? How did we get to be the people we are? And why do we seem so curiously reticent about shouting about the things we’re really good at?

To explore these issues and more, I trawled through survey after survey that asks us what our favourite meals are. I chose the meals that kept coming up in every one, and compiled my own list of eight. This list definitely misses off some national favourites and classics, but just like when I was visiting beer drinking countries for Three Sheets to the Wind, you have to have a cut-off point in numbers much lower than you would ideally like if you want to do justice to the ones you’ve chosen. So there are eight (it crept up from a magnificent seven) in total.

For each meal, I choose the perfect location to eat the typical, most representative example of it (not the best – at least, not necessarily) and go there and eat it. While doing so, I explore its history; I look at the emerging discipline of food studies to see what it tells us about ourselves; I explore why in most cases the meal seems to be under threat even as we say it’s one of our favourites; and explore personally what the meal means to me, growing up as a distinctly working-class northern lad and now being a fully paid up member of the middle-class north London Metropolitan foodie elite, or so I’m sometimes told on Twitter. Lots of things shape our attitudes and relationships with food – class is a pretty big one.

I won’t say any more just now because we still have the editing process to go through. It’s due out in September, and I’ll release more details before then. And I’m sure many passages will be cut, some of which I might be able to use for previews here or elsewhere.

Apart from that, I’m taking a break from writing and working on ideas for books for a short while, for the first time since 2014. This means I should finally have time for more blogging again, as well as having a social life… see you around.

| Books, Food, Miracle Brew, The Apple Orchard, Writing

New Book News: not for the first time, I’m trying to copy the great Iain Banks…

One of the greatest British novelists of the last fifty years, the late Iain Banks developed parallel tracks in his book publishing. Irritatingly and wonderfully prolific, he’d a write ‘mainstream’ fiction‘Iain Banks’ book one year followed by an ‘Iain M Banks’ book set in his stunningly detailed and intricate sci-fi universe the next. While my books obviously won’t be as anywhere near as good as his, and while they’re resolutely non-fiction (at least for the time being) I’m hoping to adopt a similar method…

As I’ve written before, I was extremely lucky to find in Pan Macmillan a mainstream, large scale, award-winning publisher who was willing to pay me to write several books about beer and promote them to a broad, general audience. I was in the right place at exactly the right time.

After three books that sold perfectly well but didn’t trouble any bestseller lists, Pan Mac asked me to adapt my style to broader subjects and themes. My agent agreed, and it sounded like a good idea to me too. My fourth book, Shakespeare’s Local, was a first step away from beer to broader social history. It was my most successful book launch at that point, and everyone felt they were right to gently encourage me to move further away from beer.

Since then, I’ve written books about cider and apples and pubs. But I missed beer writing, and I felt like an idiot that in the midst of a craft beer boom like nothing we’ve ever seen, I was moving away from the subject I loved.

So at the same time as writing The Apple Orchard – my last book, which is out in paperback next month – I joined up with innovative crowdfunding publisher Unbound to write a new beer book. I screwed up the timings quite badly, and ended up trying to write three books at the same time, but now I’m through the pain. The Apple Orchard did really well. (After long conversations with Pan Mac about it, we amicably parted ways and it was published by Penguin.)

Exploring nature and the rhythms of the year, I discovered a new lyricism in my writing that’s not always been there in the beer writing. So I want to do more along that line, at the same time as not giving up on beer. I want to have my cake and eat it (or should that be ‘I want to have my pint and drink it’?)

So: the Apple Orchard paperback is out on 6th April. I just got sent the paperback cover today, a subtle evolution of the hardback design, which I think is lovely:

 

And then, 1st June sees the launch of Miracle Brew, my first beer book in eight years, via Unbound:

 

I’m currently checking the page proofs of Miracle Brew for any last typos or errors, and realising that writing about other stuff in between – particularly apples – has definitely brought something extra to a book about hops, barley, yeast and water. I’m really excited to start sharing it with people. (Even though the book is fully funded, you still have a short time left to pledge here and get your name in the back and get other benefits. Or if you prefer to do things the old-fashioned way, you can pre-order it on Amazon here just like any other book.)

Books take a long time to write, and I’ve always struggled to get the period between books to shrink. But now I’m on a bit of a roll. So while this year will see me on the road promoting the Apple Orchard paperback and the new hardback of Miracle Brew, today I signed the contract on my next book, which should see the light of day in autumn 2018!

This one is with Penguin again, the follow-up to The Apple Orchard. I had two ways to go from that book: I could develop the whole nature writing theme more, or I could continue to expand from beer into a broader food and drink arena. While there are lots of very good writers in both disciplines, I felt nature was the more overcrowded, and food and drink the one I was more excited about.

So I pitched an idea in January, and it was approved and bought quicker than any book I’ve written to date. The roots of it go back at least seven years, when, touring Hops & Glory, I started getting invited to a lot more food festivals and events. And it’s based around the notion that food and drink form a large part of how we see ourselves – and in Britain’s case, point to a very confused and uncertain self-image.

It’s a global joke that British food is a bit crap – and Brits are at least as likely to say that as anyone else. When British people do stick up for their food, they usually point out that we have restaurants representing more different international cuisines in cities like London than anywhere else, or that British chefs are modernising and doing fusion with pan-Asian cuisine or ‘modern European.’ If they do celebrate traditional British dishes, they invariably add a cosmopolitan ‘twist’, just so everyone can be sure they’d never do anything as vulgar as simply make a traditional dish really well.

There are exceptions to this of course, but the general theme I pick up is that no one is that keen on celebrating traditional British food and drink. It’s why British craft beer fans will denigrate cask ale and British brewers would rather use American hops. Its why Somerset farmhouse cider is laughed at by people who adore Belgian lambic, when it’s almost the same drink in many ways. Its why a craft beer festival that is passionate about showcasing local brewers will have endless food stalls doing mac ‘n’ cheese, Texan barbecue and hot dogs, but not British street food such as pie and peas. It’s why France has more cheeses protected under the European Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes than Britain does for all its food and drink put together, and why the Department for the Environment, Food and Rural Affairs (DEFRA) still has absolutely no clue whatsoever about how it’s going to protect Melton Mowbray pork pies, Stilton cheese, Herefordshire perry and the rest of Britain’s protected produce once Brexit means they no longer qualify for the EU protections they currently enjoy.

And yet, when surveys ask people what their favourite meals are, the vast majority invariably come up with fish and chips, full English (or Welsh, or Scottish, or Northern Irish) breakfast, and Sunday Roast. In terms of consumption, this isn’t true of course: most of us eat Italian, or Chinese, or burgers way more often than we eat these staples. Large swathes of the population are far more likely to go to a faux-Italian coffee chain and have pain-aux-chocolats or croissants, or more recently, the heavily Americanised concept of brunch, than go for a full English. But when asked, these are the meals, along with Devon cream teas, cheese sarnies and bacon butties, that we still feel some patriotic pride about.

This brings up the whole issue of multiculturalism – curry has famously become defined as a British dish. But go back far enough, and what is British and what is multicultural start to blur. The first curry restaurant in Britain opened in 1809, only 15 years or so after it became socially acceptable for image-conscious Brits to eat potatoes.

To tie all these thoughts and themes together, I’m going to eat seven of Britain’s favourite meals in their ideal settings: full English in a greasy spoon, fish and chips by the seaside, Sunday Roast in a country pub, and so on. For each meal, I’ll explore its origins and history, why it became so important to us, and what it tells us about how we see ourselves and our place in the world in 2017. I’m starting work on it with a fascinating new reading list:

With this as-yet-untitled book due out in 2018, this establishes the beginnings of a pattern of annually alternating beer books and books with broader themes. I won’t go as far as differentiating them by calling myself Pete Brown in one strand and Peter S Brown in the other, but I hope it’s a pattern I’ll be able to continue for a few years – I have a very tentative conversation next week about a possible new beer book.

I hope at least one of these strands will continue to interest you. Thanks for reading.

| Uncategorised

World’s Best Cider now available for pre-order on Amazon!

One of my favourite points in the birth of a book is when it first appears on Amazon – it’s the point where it becomes real, out there as opposed to being just part of the author’s world. It’s also when we get to show off about the cover! (Yes, I’d prefer it to be bought for real bookshops that pay their taxes, but Amazon is the place where you can get it most easily.)

World’s Best Cider is a departure from my previous books in that:

a) It’s co-authored – on this occasion with Bill Bradshaw, AKA IAMCIDER in the blogosphere.

b) It has a simultaneous release in both the UK and the USA.

c) It’s more of a typical, illustrated coffee table type book rather than being narrative-led like my previous ones. When Bill and I decided to work together on cider we were looking at doing some kind of illustrated ‘Three Sheets‘-style travel caper. But when we realise that no one had ever given cider the ‘world guide’ treatment that beer got from the likes of Michael Jackson and, more recently, Ben McFarland and Steve Beaumont and Tim Webb, we just had to jump in there and do it. I’m glad we did. We’ve tried to minimise the number of pages that are just bottle shots and tasting notes – although we’ve still given that treatment to around 250 ciders from around the world – and give a flavour of cider based on its history, regional styles, terroir, and most importantly, the characters who make it. So as well as looking great, we hope it’s a book people will enjoy reading cover to cover.

Publication dates are 1st October in the US and 17th October in the UK – just in time for Apple Day!

So anyway, here’s the cover of the UK version:

And here’s the US version:

Which do you prefer?

| Uncategorised

Telling Stories and Drinking Beer

It’s less than six weeks now until the launch of my new book, Shakespeare’s Local.

I had some very exciting news about the book yesterday, which I can’t reveal until contracts have been signed in a few days’ time.  It’s also been confirmed that the book will have a US edition some time next year.

But books don’t sell themselves these days, so I’m gearing up for various events up and down the country where I’ll be reading, talking about the book, and doing beer tastings.

Here’s the schedule so far:

Saturday 29th/Sunday 30th September – Taste Cumbria, Cockermouth
At 3pm this afternoon I’ll be tasting a world of Cumbrian beers as part of this excellent food and drink festival, and maybe doing the odd reading.  I’ll be repeating the tasting again at 1pm tomorrow.

Monday 1st October – Beer tasting mash up at the Manchester Food and Drink Festival
They asked me to do an event.  I said yeah, I could do a tasting of local beers, or beers that match with my books, or a beer and cheese pairing maybe?  Or what about beer and music matching?  It’s the right city for it.  And they said, they all sound great – can you do the whole lot?  So I’ll be attempting to weave together four completely different events at 7pm on Monday in the festival hub.

Tuesday 9th October – Ilkley Literary Festival
I had a blast here with Hops & Glory a few years ago.  Can’t wait to go back and unveil the new show I’ve put together around Shakespeare’s Local – it’ll be a multimedia extravaganza I tell you!  And it’s already sold out! No pressure then…

Thursday 8th November – Official Book Launch!
Finally hits the shops. I may have a celebratory beer at the George.

Monday 12th November – Corbridge
Details to follow

Tuesday 13th November – Urmston
Details to follow

Wednesday 14th November – Caught by the River at Rough Trade East
I love Caught by the River.  I love Rough Trade East.  Thrilled to be doing an event with them.

Wednesday 21st November – Richmond Literary Festival
An event in a beer shop.  And not just any beer shop – realeale.com’s HQ is beer paradise.

There will be many more events to follow, including a few at the George itself in the run-up to Christmas.

| Uncategorised

Confused cognitive pathways and books and beer

Synaesthesia – it’s one of my favourite words. 
According to Wikipedia, it’s “a neurologically-based condition in which stimulation of one sensory or cognitive pathway leads to automatic, involuntary experiences in a second sensory or cognitive pathway”.  So seeing colours might evoke sounds, you might ‘taste’ texture, and so on.
Since I learned of it, I’d tell myself I had it.  And recently, doing a bit of research, I discovered I do have a particular strain.  Since an early age, I’ve always thought that numbers have personalities – 6 is a bit hysterical, 7 cool and aloof, 5 friendly and garrulous, 2 cool and elegant, 9 a bit sly, and so on.  I also visualise dates, years, and days of the week three-dimensionally, on curved lines.  I’d always thought this was entirely normal.  Turns out it’s all a variant of synaesthesia known as ‘ordinal linguistic personification’.  So there you go.
But I think we all have a yearning for cross-neural pathways.  Information from one sense can fit – or not fit – with information from another sense to create a more or less pleasant holistic sensory experience.
Everyone who has ever put a soundtrack to a movie, chosen music for a pub, restaurant or dinner party, decided they prefer the feel of a book in their hands to the theoretical convenience of a Kindle, or played the Withnail and I drinking game has, at some level, matched different sensory stimulation to create a more pleasing experience.
So while beer and food matching is being extensively promoted by beer writers and brewers, you can also match beer with music, films, books, anything really.  I wrote a few years ago about how research at Herriott Watt discovered that different styles of music actually changed the enjoyment of wine that was drunk while it was being played.  
You can take words that apply to experiences in any sense – music, pictures, flavour, texture – and whether it’s complex, loud, light, spritzy, heavy, dark or whatever, they go well together.
But on another level, it’s just a bit of fun – a ruse to get some interesting beers in front of people who may otherwise be unaware of them or choose not to drink them. 
The success of this ruse was borne out at my first proper ‘beer and book matching’ talk, last Sunday as part of the Beer Widow’s Stoke Newington Literary Festival.  The sell-out audience (OK, it was a small venue) was one of the most mixed I’ve ever spoken to, about 50-50 men and women, mostly unfamiliar with my writing, mostly unfamiliar with the beers I’d chosen. It worked really well, taking the beer conversation into completely new territory and making porter fans out of at least two steadfast red wine drinkers. 
I didn’t have time to go out into the wider field of literature and match non-beer related novels thematically or tonally, but I hope to do some of that in future. All the following are beer or pub related and simply provide a platform to talk about some good beers, while showing in a different way how important beer and pubs are to society, and to our collective imagination.

Hops and Glory with Curious Brew IPA

Obvious starting point – the reason I came up with this idea is that I’ve been half-jokingly calling readings/tastings of my beer trilogy ‘beer and book matching’.  I used the title here, then realised people were probably expecting something more.  And H&G led in a very convoluted way to StokeyLitFest happening – it was while I was touring the book round literary festivals in 2009 with the Beer Widow at my side that she had the inspiration for the event. 
I read bits that showed what she’d had to put up with when I made the journey, and tasted a restrained but flavourful IPA from the folk who make Chapel Down Wines.

The Flying Inn by GK Chesterton with Brentwood Summer Virgin

Chesterton is one of my favourite writers, a total polymath whose ideas and language feel totally relevant today.  A century ago, he wrote “The whole modern world has divided itself into Conservatives and Progressives. The business of Progressives is to go on making mistakes. The business of the Conservatives is to prevent the mistakes from being corrected.”  This struck me as having some resonance with the whole CAMRA vs Blogeratti debate. 
But that wasn’t why I chose him.  The Flying Inn is the story of a slimy, devious, PR-savvy Prime Minister trying to kill pubs and usher in prohibition via the back door.  It seems to have a particular contemporary relevance.
It’s a charming read, a pastoral ramble down English country lanes, across fields and through copses.  (No one talks about copses any more.  Where have all the copses gone?)  As such, I felt it needed a golden ale, a beer that evoked summer evening and birdsong.  Brentwood, an Essex brewer, were very generous in response to a Twitter plea and supplied me with Summer Virgin, their first brew, which won the Chelmsford Summer Beer Festival in 2007 and fit the bill perfectly.

London Fields by Martin Amis with Brew Dog Avery Brown Dredge

On one level, Amis and Brew Dog feel like a perfect match: undeniable brilliance, undeniable arrogance, they piss off a lot of people, but even those people have to admit that on their day, few can match them.
I love Keith Talent, the lager-drinking, darts-obsessed protagonist of London Fields. This is easily Amis’ best work.  Even though he can’t help sneering at the stupid poor people in down-at-heel boozers, frustratingly he captures something true and timeless about those boozers.  And Keith’s defence of lager – “It’s kegged, innit?  You know what you’re getting.  Kegged,” meant I simply had to read it now.
ABD is a lager I hope Keith would have liked.  It’s still tasting bloody marvellous.  It combines the brute power of Keith ‘The Finisher’ with the elegance and mystery of his obsession, the beguiling Nicola Six.  Shit, I should probably have said that on Sunday.

‘Neath the Mask by John M East with Curious Brew Porter

Long story – this is a biography of an actor by his grandson – also an actor.  The family had a long association with the George Inn in Southwark, subject of my next book.  This biog has some great material about the George, especially its association with Charles Dickens, who was a regular porter drinker in the pub. And there’s a punchline to this particular luvvie biog that I’m going to have to keep under wraps till I’ve got it right in the book.  Another showing for Curious Brew – their beers are really rather good, if you don’t believe a beer has to tear up the rulebook to be good.

Honourable mention: Westerham Little Scotney Pale Ale

I recently featured this beer in my 50 best British beers in the Morning Advertiser.  I love it because it’s one of those beers that’s hoppy without being HOPPY, structured, refined and friendly.  Westerham’s offered to send me some beer for the tasting.  In the middle of festival chaos I was told it had arrived.  Three hours before my event I was looking for it, couldn’t find it.  The following day it turned up, unopened, behind one of the festival bars.  Guys, I promise I will make good, literary use of it.
So, I think I’ll take this format out on the road – just as soon as I’ve ironed out some of the kinks such as Chesterton’s casual racism and Amis’ tongue twisters, and perhaps broadened the repertoire. 
What do you think?

| Uncategorised

Introducing “Shakespeare’s Local” – my next book!

The George Inn, Southwark, Late nineteenth century

So, at the end of last week, my agent shook hands on a very nice offer from the wonderful Pan Macmillan for my follow-up to the Beer Trilogy!

It’s been four years now since I signed the deal on my last book, Hops & Glory. That’s so long ago, I had only written three entries on this blog at the time, and most current UK beer blogs were still twinkles in a beer geek’s eye.

For the past two years I’ve been trying to develop ideas that move on a little from beer. After three books that look at history, travel and complete obsession, I’ve done all I can in book form for the time being – or at least, the kind of books I write.

I have no intention of stopping or even slowing down in beer journalism and blogging, and there may also be other books – more conventional style drinks books – in the offing. But all the ideas I’ve had for narrative, story-driven, personal journey type books in beer feel like they subscribe to the law of diminishing returns. If I ever reach the stage where tens of thousands of people are prepared to buy a book just because it has my name on the cover, I’ll definitely revisit various ideas for more epic beer journeys, but at the moment there’s simply not a big enough market to justify the expense and time commitment they require.

So after the epic travel of the last two books, I wanted to do something that would keep me closer to home – but that’s still grand in scope in its own way. I’d also like to do a book where I don’t spend the entire advance – and more – on plane tickets and boat voyages. And finally, I wanted to do something that could extend my growing interest in social history beyond beer, but still keep one foot firmly in the pub.

To tick all these boxes, my editor has been urging me for months to write a very detailed social history of one pub, through the ages, and everyone who drank in it, everything that’s happened to it. Fine, but what pub?

The answer hit us just before Christmas – and has been taking shape since then.

The George Inn in Southwark, south London, is London’s last remaining galleried coaching inn – one of the few left in the country. The current building has stood there since 1686, when it was rebuilt after fire. The inn dates back before then at least to 1452, and probably earlier. Its vast network was once home to the hop trade from Kent up to London.

For centuries, when London Bridge was the only river crossing into the city, the gates were locked at night, so travellers to and from the south would set off from and arrive at Southwark.  By Hewnry VIII’s time Borough High Street was one long line of inns. The Tabard – Chaucer’s start point for the Canterbury Tales – was right next door. Neighbouring on the other side was the White Hart, mentioned by Shakespeare in Henry VI, and featuring heavily in Charles Dickens’ Pickwick Papers. Dickens was also a regular at the George, and mentions it by name in Little Dorritt. And Shakespeare – who lived just down the road for a few years – almost certainly performed plays in the inn-yard before the Globe was built.

So you have the three great cornerstones of the English literary canon in or near the pub. But more than that, the constancy of the George as everything around it has changed (none of the other twenty-odd Southwark inns now survives) makes it the perfect vehicle to look at six centuries of social history. As you stand on the ancient wooden balconies now, you can see London’s latest phallus, the Shard, rising up in front if you. And that kind of freaks me out. When Dickens wrote about this place 175 years ago this year, he was already being nostalgic about it. Imagine that!

Imagine all the people who have drunk here – not just Winston Churchill, Clement Attlee, Dwight D Eisenhower, Princess Margaret, Gary Cooper and other Hollywood stars who made a special pilgrimage, not just the long gone society of London ale conners who used to bless the new season’s ale here, not just the Thespians who staged Shakespeare plays in the inn-yard all the way up to the 1970s, or the ghost of the old landlady who haunts the upper floors. Imagine all the ordinary market traders, hop merchants, bear baiters, prostitutes from the nearby Southwark ‘stews’, clergymen, highwaymen, theatre goers, waggoners, gentlemen and rogues who’ve passed their time in this building. What did they eat? Drink? Wear? Talk about?

That’s the pitch.

I’m writing it intensively through the rest of 2011, hoping for a release in 2012, in time for the Olympics.

And hopefully, it won’t be the only book I’ll be working on! But more on that later, if my other project, in collaboration with a very talented photographer, also comes off.

Anyway, if the blogging slips, that’s why. If you want me, I’ll probably be in the Southwark Local History library.

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Come and drink some beer and buy my books!

Doing a few events this summer to promote the beer trilogy and generally have a nice time drinking beer and talking about my books. You should come along.

This Sunday, 20th June, I’m at the Cheltenham Food and Drink Festival, ostensibly talking around the theme ‘In Search of the World’s Best Beers. I’ll have beers including Otley O-Garden (last week voted Champion Beer of Wales), Harviestoun Ola Dubh and Goose Island IPA, and I’ll be reading passages from or talking about all three books. Talk starts at 1.30pm on Sunday, and if you fancy making a weekend of it you can listen to Ben McFarland talking about the world’s best beers on Saturday, and after me on Sunday afternoon Adrian Tierney-Jones talking about Cotswold beers to try before you die.

I’m spending next weekend in Brighton and surrounding areas, courtesy of the fine people at Dark Star. At 4pm on Saturday 26th we’ll be converging on the Duke of Wellington pub on Brighton Road in Shoreham for a talk about Hops and Glory and IPA.  What better excuse to tuck into a dazzling array of IPAs, both ‘genuine’ and ‘modern’?

There will be more events to be announced.  Another one already confirmed for later in the summer, I’m incredibly proud to have been asked to do the Edinburgh International Book Festival.  I’ll be there on Tuesday 24th August at 8.30pm.
Books beer and – hopefully – balmy sunshine.  Can life be any better?