How mainstream is craft beer?

Published On: 4th April 2014

A few years ago – perhaps even less than that – craft beer was something for the hobbyist beer geek. Then, quickly, more people started getting interested – and not just the East London hipsters we love to mock. A recent Mintel report shows that 13 million people – a quarter of all British adults – have drunk craft beer in the last six months. Much to everyone’s relief, there simply aren’t that many hipsters or beer geeks around.