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How to fail completely at social media: an object lesson from @StrongbowUK

24th August 2014 | Apples, Cider, Strongbow

Good marketing practice is not that difficult. It just seems that it’s so much easier to screw it up. Whenever I’ve been in a...
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When will the anti-alcohol lobby stop lying about the ‘£21 billion’ cost of alcohol to society?

12th August 2014 | Uncategorised

They’re at it again. Yesterday a cross-party committee of MPs (working with the professional liars at Alcohol Concern, natch) demanded that health warnings become mandatory...
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The truth about under-age drinking

31st July 2014 | Uncategorised

This time it’s so blatant even the Daily Mail couldn’t distort the truth: the number of school-age children drinking alcohol has fallen to the...
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Alliterative Book Review: Boak and Bailey’s ‘Brew Britannia’

16th July 2014 | Uncategorised

Imagine if the history of rock music was done in the style of beer writing: “Unknown Pleasures by Joy Division was recorded at Strawberry...
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Crap Beer – it’s the future

7th July 2014 | Uncategorised

Friday, late afternoon. Stranded in Chesterfield waiting for The Beer Widow, who is attempting to come up the M1 from London to meet me...
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Why Farage’s foaming pint is a testament to European integration and immigration

16th June 2014 | Beer, Cask ale

Thanks to an amazing Stoke Newington Literary Festival I haven’t had time to blog for about a month, which means I missed my chance...
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Beer and cider and music and books and food in North London

27th May 2014 | Uncategorised

I don’t often do sponsor-heavy sales blurby posts, but this is is a special exception each year. Apologies if you can’t make it to...
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Shiny shiny cider shiny

26th May 2014 | Uncategorised

Look at the shiny. Go on, look at it.  I think I may just about be recovering from a two-week long hangover. That’s the...
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With great beer comes great responsibility

8th May 2014 | Uncategorised

I didn’t want to write this post, but I have to. It comes on the back of me breaking my own cardinal rule about...
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Pete Brown is a British writer who specialises in making people thirsty. He is the author of twelve books and writes widely in the drinks trade press and consumer press.

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