Tag: Courage

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Danger: Looking at this ad could turn you into an alcoholic

Here at Pete Brown’s Beer Blog we’ve never flinched from the truth.  We’ve always been brave, going where others fear to tread.  And I know that this sentiment is shared by our regular readers.  

That’s why, after long deliberations and sleepless nights spent agonising with my conscience, I’ve taken the decision to publish the following advert – I believe that you guys can handle it:
I know, I know, it’s shocking isn’t it?  The clear exhortation that the man should get steaming drunk and then tell his girlfriend she’s fat, before losing said girlfriend and embarking on a downward spiral of alcoholism that will see him sitting in the gutter in a pool of his own piss, is so powerful, so persuasive, that we should be thankful to the three members of the public who complained about it, and grateful to the Advertising Standards Authority for banning it from our streets on the grounds that “the combination of the text and the image of the man with an open beer can and half empty glass of beer was likely to be understood by consumers to carry the clear implication that the beer would give the man enough confidence to tell the woman that the dress was unflattering.” 
Sleep soundly in your beds tonight, readers, grateful that we live in a country where the authorities go to such inspired lengths to protect us from the dangers of a 440ml can of 4% ABV bitter.