Amid cries of “sell out!” (mostly inside my own head), today sees a long reportage piece by me in the Mail on Sunday’s Live! magazine
, about the perils of marketing premium lager. It’s pretty critical of Stella. (Perhaps it would have been less critical had the brewer agreed to talk to me and accepted the opportunity to put their side across.)
I’ve justified writing for the Mail to myself in many ways – Live! is the mag for blokes to read in what is a very female-oriented newspaper and doesn’t share the main paper’s reactionary political agenda. They pay about ten times more than most publications I write for. But the excuse I’m sticking to is this: deep inside a paper I’m usually slagging off for its rabid disapproval of drink and drinkers, I’ve succeeded in making them print the words:
“Despite reports that Britain is drinking itself to death, in reality alcohol sales in the round are falling faster than at any time since the Forties.”
As far as I can tell this is the first time those words have been printed inside a British newspaper (well, in that particular order, anyway). And it’s in the Mail – the worst culprit for disinformation about binge drinking.