Every quarter, the British Beer and Pub Association (BBPA) releases a quarterly ‘beer barometer’ that gives you a snapshot of how beer sales are doing in the UK.
- Total beer sales down 3.6% in October to December 2009, the lowest 4th quarter fall since 2006
- Beer sales for the whole of 2009 fell by 4.2%, compared with 5.5% for 2008
- Sales in pubs and bars for the final quarter of 09 were down 5% – compared with 9% in 2008
- Beer was down in supermarkets and shops in the final quarter by 2.1%, compared with 6.4% in 2008
- However, over the year a a while, off-trade beer sakes were down 3.1% – the largest annual fall since records began in 1978. This at least raises questions about the received wisdom that the main problem facing pubs is cheap beer in supermarkets
- Based on these figures, despite Alastair “A barman nicked my girlfriend when I was 18 and my entire economic policy is based on extracting a slow and humiliating revenge from an industry I have learned to hate” Darling having raised duty on beer by more than 20 fucking per cent in the last two years, and having done so purely as a revenue raising measure (anti-binge drinking etc was not a consideration), government revenues from beer have in fact fallen by an estimated £258 million. Nice one, Thunderbirds-boy.
So. People are drinking less beer, and it’s looking like the recession has been a key cause of that. But as BBPA chief executive Brigid Simmonds comments, “As the economy moves into recovery, so will the beer and pub sector. In fact, as in previous recessions, it may emerge first and fastest.”