The mass-market paperback edition of Three Sheets is in shops now, with a much more direct, does-what-it-says-on-the-tin cover.
Encouragingly, it’s on promotion in Borders and Books Etc. People sometimes ask if being involved in Three for the price of two or Buy one get one half price deals is a good thing or not. It is. I get the same pittance as my share whatever price the book sells at, and the fact that they’re putting it out on tables and promoting it means they are putting marketing support behind it, not ignoring it. They can pick and choose what books they feature, so it’s a real result to get that kind of visibility in-store.
And there are some great quotes on the back cover:
“Carlsberg don’t publish books. But if they did, they would probably come up with Three Sheets to the Wind.” – Metro
“The story of the armless drinker in Galway is worth the price of the book alone.” – Express
“A well-intentioned, good-humoured, flush-faced kind of book, which grabs you firmly by the coat lapels and will not let you go until they’ve regaled you with one more hilarious story” – Guardian
“The strength of Brown’s breezy, informed book is showing how beer reflects national culture rather than defines it” – Financial Times
You know you want it…