As one of the original founders and Chair of Judges for the UK Beer and Cider Marketing Awards, I’m delighted to team up with the guys at BrewLDN to bring the awards back. We’re going to be holding them in the evening of the Trade Day, at Printworks in London.
Back in 2015, when James Cuthbertson, Jo Miller and I first launched these awards, we had two specific goals in mind.
Firstly, we wanted to create something that was relevant to the whole brewing and cider industries, from the biggest global brewer to the smallest start-up. When I first joined the industry, the best work came from those with the biggest budgets, but this simply isn’t true any more. In the four editions of the awards we ran between 2015 and 2018, we gave out our heavy, pint-shaped trophies for everything from international sponsorship campaigns to cool T-shirts. If a great Insta story or fifty quid spent on sponsoring a local bike ride showed as much creativity and effectiveness as a TV ad, it stood just as much chance as winning – if not more.
Second, we wanted to break the mould of industry events. We know people come to big events to network. So there’s no black tie, no bloke off the national lottery making booming announcements, no rubber chicken. We’re informal, we’re businesslike and efficient with the awards presentation, and we allow as much time for mingling and chatting as we can.
My founding partners have both stepped back from the awards now, and with their blessing, I’m delighted to enter a new partnership with BrewLDN. We quickly managed to build a reputation as one of the best nights in the industry calendar and this is the perfect fit to carry that reputation forward and build on it.
Entries are now open and we have some new categories to broaden the opportunities for small and medium-sized brewers and cider-makers to get involved. So if you sell beer or cider t any scale, or work for someone who does, there’s an award for you. Entries close mid-April, so check out the website here and write your way to glory!