| Beer, Cask ale, Pubs, Real Ale

A Quick Conundrum for Cask Ale Week

It’s Cask Ale Week. Yay! Let’s all drink cask ale. But it’s also a good time to dig into some of the detail about why we don’t.

It’s beautiful, isn’t it?

Is it dying or reviving? Craft or not? Suffering from image problems or quality issues? Too warm or too cold? Over-priced or under-priced? Every year, the same arguments go round and round, and cask continues its inexorable decline despite being so on-trend it should be flying off the bar if we looked at it objectively.

A few weeks ago, one transaction at the bar brought things into focus for me – but didn’t provide much in the way of answers.

Liz and I were in a pub in Norwich. It was a good pub with a good reputation for beer. One of those pubs where, when you walk in, the first thing you see is a row of four or five cask handpumps. To the left of these, there was a T-Bar with some decent lagers on it. To the right, a row of achingly hip craft ales. It was the kind of pub that had a TV screen above the bar giving rolling coverage of what was on, and what the Untappd ratings were for everything.

Liz likes her beer, but is quite specific about what she wants. A young, friendly, female member of bar staff came along to serve us, and because we knew the pub, but not many of the beers, Liz felt quite happy saying, “I’d like a pale ale… hoppy, but not hazy, and not too strong?”

The bartender frowned. Looked along the taps. It was not the kind of frown that says, “I just work here, I don’t know what the beer is like.” It was the kid of frown that says, “I know my shit. I specialise in matching people with the beer they need, whether they know they need it or not. But now you have me flummoxed, with your unusual and strangely specific request.”

She looked again across the taps. Reached a decision. I could see from her face that it wasn’t the perfect solution. But it was the best one she had and she felt happy enough with it. She pointed to one of the craft taps to the right of the bar. “This is really good! It’s a bit strong – 4.8 per cent. It’s definitely hoppy. It is hazy, but it’s not toooo hazy.”

Impressed by the knowledge, Liz went with the recommendation.

Meanwhile, I’d been scanning the cask taps. I went for a 4% pale from a local brewery. It arrived, bright and sparkling, cellar cool.

We took our beers to a table. Liz tasted her beer and winced. I tasted it too. It was all grapefruit and chalk, thick on the palate. Then Liz tasted mine. “That’s the beer I asked for!” she said. And it was: a pale ale, hoppy in a lemony, resiny, grassy sort of way, gentle bitterness at the end, and not at all hazy. “I specifically asked for that beer,” said Liz. “Why didn’t she recommend it to me?”

I don’t know why. I mean, I did: the bartender didn’t recommend it because it was on cask. But why, specifically? What was the issue with an issue with the format of cask ale and the baggage it carries? Was it because:

  • – The bartender was well-trained in what was on the keg taps, because that’s what the pub is mainly know for. But the pub is not as bothered about cask and doesn’t educate their staff on it. So she didn’t know the beer Liz had asked for was on cask?
  • – The bartender was personally passionate about “craft beer” because that’s what she and her friends drink, but was not interested in learning about cask. So she was unaware that the beer Liz had asked for was on cask?
  • – The bartender took one look at a middle-aged woman asking about beer and thought “Cool, she knows her beer. But she’s a woman, so she won’t be interested in our cask offering.”
  • – Every time the bartender has recommended a beer from the cask pumps to someone who doesn’t fit the cask drinker stereotype, they’ve turned their noses up at it and gone, “Ugh no, I’m not drinking that,” so she just doesn’t bother any more?
  • – Cask is so dominant in our minds as “cask”, that when you talk about beer styles and beer character, we just don’t apply that thinking to cask, because more than anything else, cask is, well, just “cask”, which overrides considerations of style, and Liz didn’t ask about cask?

I have no way of knowing. But whichever one it is, it shows that cask has a saliency and image problem even in pubs where a good range is kept well and the staff know their beers. It suggests to me that there’s a barrier between cask and keg that is bigger than the actual beer style, and I think this is a real problem. Ideally, if someone asks for a hoppy 4% pale ale, shouldn’t a good, knowledgable member of staff be able to say, “We’ve got this one on cask, a bit old school, and this one on keg that’s a bit colder, a bit hazy and more modern?” Or words to that effect?

What do you think?

For what it’s worth, Liz ordered the cask pale ale in the second round, and stuck to it for the rest of the evening.

Hope you enjoyed reading that! If so, check out my events page. I’m doing quite a few around the country this autumn, with more to be added. Come and say hello!

3 Comments

3 Comments

CarsmileSteve

Might the “hoppy” bit of Liz’s request have caused some confusion as well? Cask hoppy (usually) equals bitter, keg hoppy (usually) equals fruity? Definitely feels like “hoppy” can mean different things to, um, different, double um, “generations” of drinkers?

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Tired

Agree totally. Why not offer all of the choices not just what you like. I love cask ale and think the bartender doesn’t have the expertise you suggest. She should better understand beer and not just her preference. Easy enough to ask someone if a cask ale that fits their desires would be okay, but you have to realize it too is good to make that decision. There are days in my life where a cask ale is exactly what I’m seeking and there are days where all I want is a crisp cold lager. What the bartender likes has no effect on my palate.

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Alastair MCMILLAN

Doubt if anywhere in my town even offers that level of training. Recently, in two different pubs, barmaids have put ice in my glass to accompany my bottle of beer. Real ale is scarce here.
However, both establishments would expect staff to know at least a little bit about wine and whisky. I find that Beer is the poor relation in training of staff. “Let them drink the cooking lager” is the call.

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