Last night I was invited to an exclusive beer launch. Exclusivity around beer – some beer, sometimes – is no bad thing. But that doesn’t mean you need to be an arse about it.
“Sorry mate, there’s a private party tonight, the bar’s closed.”
If you’re the poor bastard charged with being on the door with a clipboard, there are two ways you could handle your role.
One, you could say hello to anyone approaching the door and ask, “Are you here for the Bourbon County event?” If they say no, you could explain the bar is closed. If they say yes, you could then ask for their name and, if it’s there, tick it off the list. This is what happens at most events I go to.
The other way is to look at the person approaching the door, make a snap judgement, assume that this is a person who couldn’t possibly have been invited to this kind of party, and bar them entry, your voice making a rare downward turn at the end of the sentence, the word ‘closed’ being definite, with no hint of a question about it.
There’s no way this guy thinks I might actually be on the list on his clipboard – he’s making that very clear. Maybe it’s my body shape. Maybe it’s what I’m wearing. But I suspect it’s my age: I now look less like a craft beer drinker than a craft beer drinker’s dad who’s turned up with their lift home. (If you’re truly wondering whether something is fashionable or not, just observe whether ageism has crept into the scene yet.) Whatever it is, when the account exec from the PR agency was given his piece of paper on what to expect from an exclusive beer launch, I clearly wasn’t it.
Happily after being made to feel like shit on the door, things improve rapidly.
Inside Goose Island Shoreditch, I’m immediately welcomed with a glass of smoked porter that the resident brewer, Andrew Walton, has created for the season. He likes dark beers. So do I. I wish more people did: it seems we can only have dark beers these days if they’re absolutely massive and/or incredibly complicated. But on days like this, when it’s already darkening outside and the roads and pavements shine blackly, it’s nice to have at least one drinkable choice that’s a little darker than a pale ale.
And dark beers are the order of the night tonight. The invite-only crowd is here for the 2019 launch of Goose Island Bourbon County. In a scene full of hyped beers that people queue for and then trade, with no small amount of instagramming and YouTubing, this is one of the hypiest. And with good reason.
Goose Island was a pioneer of whisky barrel-aged beers. First brewed in 1992 to celebrate the 1000th batch of Goose Island beer, it was aged in Bourbon barrels. Kentucky is south-east of Chicago, a mere four-hour drive from the brewery. As Bourbon barrels are used for the character of freshly charred oak, they can only be used once by whisk(e)y makers. Back in the nineties, any brewer wanting to use them to age beer had a ready supply. If you’re wondering whether Goose Island truly was a pioneer, when they first entered Bourbon County into the Great American Beer Festival in 1995, it was disqualified because it didn’t fit any of the style guidelines at the time.
Since then, the brewers have learned more about the process and played around with the different barrels available to them. Andrew Walton declares it to be ‘The most important beer Goose Island make.’ He tells us how Chicago’s baking summers and sub-zero winters are perfect for the ageing process, making the wood expand and contract, so the beer really gets into the wood, and the wood gets into the beer.
The sense of anticipation builds as Andrew leads a tutored tasting, beginning with two more dark beers he’s brewed here in the Shoreditch brewpub. The first, a stout brewed with sour cherries and tonic beans, is like a spicy Black Forest gateau, and I can’t decide whether it’s a perfect beer to go within dessert or dessert in its own right.
Nemesis is a Doppelbock aged in Madeira barrels, a collaboration with Orbit brewing, and it’s a revelation. Doppelbock is obviously lighter than a stout or porter and you might think it wouldn’t take the characteristics of ageing as well, but it’s buttery, rummy, juicy and fruity, with a huge amount of madeira character.
Finally, we get two vintages of Bourbon County: the new 2019, and last year’s 2018. Both were aged for a year in Bourbon barrels, but this year they played around with the mix: a combination of Wild Turkey, Heaven Hill and Buffalo Trace. The 2018 has a huge dose of marmite on the nose. It’s a familiar ageing trait, but it’s here by the bucketload. Then you get a bunch of flavours that all go together, and I realise for the first time that each one is a special treat to the people who love it: Bourbon, chocolate and tobacco, all sitting there together, the taste of a gentleman’s club or, more appealingly, the lounge of an upscale Scottish Highlands hotel. Standing around a waist height table in the brewpub, the beer screams for a big leather Chesterfield for full enjoyment.
The 2019 expression is very different. I think it’s the first time I’ve ever said this about a 15.2% beer, but it’s cleaner and lighter. The chocolate and vanilla characters are much more straightforward. It’s neither better nor worse than 2018, just intriguingly different. If you haven’t had the 2018 first, it’s a beer to finish the night on, especially if you haven’t had much else beforehand. It’s almost impossible to imagine having one of these to yourself, sir drinking it in less than an hour if you do.
Anheuser Busch-Inbev have done a great deal wrong since they took over Goose Island in 2011. It feels like they don’t have a clue what to do with it. Once an absolute craft beer pioneer – Goose Island IPA is the beer I used to introduce countless people to craft beer a decade or so ago – it now feels like it’s lost its way and been eclipsed by its rivals. People always say this about beers that get taken over, and they’re not always right, but GK IPA is definitely not the same beer it used to be. New launches such as ‘Goose Midway’ seem to be aimed squarely at the mainstream lager drinker while offering no real reason why they should choose it over Foster’s or Stella. The abbreviation to ‘Goose’ smells of the kids at school who say ‘my name is Steve but people call me The Space Cowboy’ when only Steve himself does.
But they’ve got a couple of things absolutely right, and they’ve done that mainly by not interfering with something that was working well. The barrel-aged programme – which includes Belgian-style fruit beers aged in wine barrels as well as the whisky barrel-aged stuff – produces beer after beer that are uncompromised and , almost without exception, stunning.
Mike Siegel, head of the barrel programme, is largely left to his own devices, as evidenced by the recent launch of Obidiah Poundage, a three-way collaboration between Goose Island, beer historian Ron Pattinson and Wimbledon Brewery’s Derek Prentice. These people had. great deal of fun making these beer, at Goose Island’s expense – and also to Goose Island’s benefit.
The only real change that’s happened to the annual Bourbon County released is that there’s now more hype around it. The scarcity value of the beer has increased massively – given that I’m so old I look to some people like I shouldn’t be here tonight, I can remember simply going down to Utobeer on Borough Market and buying a four pack. I did wonder at one point if I was imagining this, but I found the evidence at the back of my cellar:
Sadly the bottles are long gone.
The only intervention ABI seem to have made around Bourbon County is to put some PR agency thinking behind it. And I have to say, I think they’ve done the right thing here. Do I wish Bourbon County was cheaper and more widely available, like it used to be? Well, I don’t think so. I wish I had some more of it in my cellar, but that’s different. It’s good that a beer that is so innovative, that takes over a year to make, that’s stronger than most wines, should have a halo of mystique around it. There are literally thousands of different beers on sale in the UK right now. We don’t need all of them to be affordable and accessible. The existence of a few like this gives the beer scene a bit of a halo. And when Andrew says ‘This is my favourite beer to introduce non-beer drinkers to,” – yes, this 15% monster with huge dollops of wood and Bourbon character pressing in on already complex, malty beer, rather than the IPA – it’s clearly doing something for beer as a whole.
If you feel like treating yourself or a loved one, you can buy Bourbon County from Beer Hawk, seeing how it’s also owned by AB-Inbev.