One of the US’s finest craft breweries has announced in the last few minutes that they are looking to launch a brewery in Europe.
Stone – whose beers include Arrogant Bastard and Ruination IPA – are constantly receiving requests to get more of their beers sold in Europe, and have decided the best way to do this – to ensure delivery of fresh, quality beer – is to open a brewery on this side of the pond.
Where, with whom and how is not yet clear. In a video announcement, the brewery’s Greg Koch explains that they’re floating it as an idea to see what response it has. If a brewer approaches them and says “here’s a brewery we no longer want – you can have it” that would make things very easy. But they haven’t yet decided what country to brew in, let alone what kind of site.
The whole thing is a tease – this announcement is a toe in the water to see what the response is. Clearly, they can’t just come here and build a brewery from scratch on their own.
I hope and believe that there will be a deluge of interested potential investors, partners, landlords – and I’ll certainly be at the front of the queue of loyal customers.
So if you fancy being part of what could be some of the best brewing news of the next couple of years – Greg wants to hear from you