Most people who follow me online do so because they enjoy my books. So I thought I’d organise some Zoom events to revisit my backlist.
I’ve largely enjoyed Zoom events – I’m lucky, I haven’t had to do too many during the day at work, so they’ve remained a bit of a treat. I’ve also spoken to people at online beer events who actually prefer these chats to meeting up in real life – either because they can get to them more easily and cheaply, or because they feel more comfortable attending from the safe space of their home. I can’t wait to do physical events again, but even when we’re back at pub gigs and festivals, I still plan to both attend and run events online in addition to IRL.
Last week, I pushed an idea out on social media – what if I do a Zoom book club? Each session, we focus on one book from my backlist. I do a talk or presentation about it, then open it up to a Q&A. After we get to the end of the formal bit, if anyone wants to stay on and chat longer, we can. It got a great response, so here we go.
Obviously, we thought it might be nice idea to do this with a drink in hand. You don’t have to drink through the talk, but you may well want to.
My intention is to link up with an online retailer and try to come up with some kind of offer for event attendees. I want to try to make these, in an idea world, bespoke cases that fit with the theme of the book.
For Man Walks into a Pub, I have the perfect case ready to go, with a special offer for event attendees that’s a bit complicated, but very good. I’ve done a series of cases with Beer52 for a Master Beer Taster qualification. There are four cases in total, covering the classic beer styles associated with four great brewing powerhouses: the UK and Ireland, Germany, Belgium, and the USA. Each case comes with a short book covering the history, beer styles, quirks and trivia of brewing in that country. The UK case makes the perfect accompaniment to Man Walks into a Pub and is available here.
Beer52 would like to support this project but are not set up to give a discount on this case specifically. However, if you buy a ticket for any Book Club event, you’ll be given codes for some great discounts on other Beer52 stuff.
Here’s my provisional schedule for all the events. I’ll update details on this blog post as we go, and also post them on the events page of this website. In case you’re not familiar with my full backlist, the links on the book titles below take you to more information on each of my books.
Shakespeare’s Local – Wednesday 19th May, 8pm. (later start tome due to another event.) The story of the George Inn, Southwark. Ticket holders can claim 10% off a specially curated range of London craft beers, put together in association with Best of British Beer. Event tickets on sale now.
World’s Best Cider – Wednesday 26th May, 7pm. With special guest, my co-author and ace cider photographer Bill Bradshaw. We’ve put together a range of ciders to accompany the event with Hop Hideout. Event tickets on sale now.
The Pub – A Cultural Institution – Wednesday 2nd June, 7pm. 250 pubs lovingly reviewed. For this, we’ve put together a range that evoke a typical (but good) pub bar, with Best of British Beers. Tickets and beers in sale as soon as we’ve finalised the range.
The Apple Orchard – Wednesday 9th June, details TBC
Miracle Brew – Wednesday 16th June, details TBC
Pie Fidelity – Wednesday 23rd June, details TBC
Craft: An Argument – Wednesday 30th June, details TBC
Beer By Design – Wednesday 6th July, details TBC
I’ll probably play around with the format, maybe invite guests, and will always intend to have some kind of special offer on a beer or cider tie-up. Hope to see you there!
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