Category: Miracle Brew

| Barley, Craft Beer, Hops, Miracle Brew, Water, Yeast

Miracle Brew – and me – to hit North America!

My new beer book is published in the United States and Canada this week. And I’m going to be doing a short tour to promote it. 

My latest book, Miracle Brew, is a globetrotting adventure into the nature of beer. It’s a tale that grew in the telling, with some parts going back as far as ten years, coalescing into the idea for a book about the ingredients of beer back in late 2014.

Why a book about the ingredients of beer? Well, it’s a timely thing: recent research in the UK by the There’s A Beer For That campaign shows that only 22% of people know what beer is made of, which is odd given that it’s the third most popular drink on the planet.

So in response: Miracle Brew presents a complete natural history of beer and emphasizes the importance of place—or terroir—that each ingredient brings to the finished glass. I travelled from the vast hop gardens of the Yakima Valley in Washington State to Bamberg in the heart of Bavaria, where malt smoked over an open flame creates beer that tastes like liquid bacon. The book explores explores traditional malting techniques, the evolution of modern hop breeding, water chemistry, and the miraculous catalyst that is fermentation to show how craft beer brewing has become a part of the local food movement and is redefining how the world perceives beer.

There’s more information about the book, and reviews, here.

So I have a short but very busy promotional schedule as follows. If you’re in town, have any beer or cider tips for me, or want to interview me or chat about the book, just let me know!

Saturday 14th October to Tuesday 17th October – New York

I’ll be doing some interviews and podcasts, and on Monday 16th taking part in an event for the Legion of Osiris.

Wednesday 18th October – Somerville, Massachusetts

An evening event with Aeronaut Brewing.

Thursday 19th October – TBC

Friday 20th October -Brattleboro, Vermont

An evening event with Hermit Thrush Brewing.

Saturday 21st to Sunday 22nd October – Toronto

On the Saturday afternoon I’m delighted to be doing a book signing alongside friend and fellow author Stephen Beaumont at the magnificent Cask Days festival. Then on Sunday evening I’m doing an event with Henderson Brewing.

Monday 23rd to Tuesday 24th October – Boston

On the evening of Monday 23rd I’m doing an event with Harpoon Brewing, then kicking around Boston for the day before flying home on Tuesday night!

Madly excited about my first ever North American book tour. I’ll be adding more dates back home in the UK on my return.

| Barley, Beer, Books, Craft Beer, Hops, Miracle Brew, Water, Writing, Yeast

‘Miracle Brew’ is coming – at last!

My first book about beer since 2009 hits UK shelves next week – and North America later this year.
It’s been a long wait – nearly two and a half years – for those who pledged when I first announced that I was publishing my new beer book through crowd-funding publisher Unbound.
Ironically, from announcing the book and opening pledges to the date of publication, its taken about a year less than any of my first three beers books took to research and write. Books like these take you down a long and lonely road.
There was a degree of consternation over the decision to crowdfund a book. Did it mean I couldn’t get published in a traditional way? (No.) What do investors get? (A book, for the price of a book, with your name listed in the back.) Was it vanity publishing? (No – in many ways, it’s the opposite.) But quite quickly, enough people pledged – around 530 – so that Unbound could give it the green light.
Those who did pledge should be receiving their copies this week. (If that’s you, please tweet or post when you get it!) The book is also available to pre-order on Amazon,  and because Unbound have a distribution deal with Penguin Random House, it’ll be in bookshops just like any other book from Thursday 1st June.
I did have a few readers in North America complain about the shipping cost when they tried to pledge for the book – for some, it was more than the book itself. The good news there is that Chelsea Green, a publisher that has produced some of my favourite food and drink books, has just bought the North American rights to Miracle Brew and they’ll be publishing a slightly tweaked* edition in the autumn – sorry, fall – probably early October, and it looks like I’ll be doing an American publicity tour to support it! Maybe see you at the Great American Beer Festival.
I’m enormously proud of this book. In terms of tone and content, it picks up on elements of Man Walks into a Pub, Three Sheets to the Wind and Hops & Glory, but also reflects the fact that I’m a decade older than when I wrote those books. The first was a history book about beer, the second a travel book about beer, and the third combined the two with a bit extra. Judged by the same standard, this is a science and nature book about beer, with a lot of travel and history, and plenty of extra, all thrown in. At 400 pages long it’s a chunky bastard – just like its author these days…
I daresay I’ll be writing more here about it soon.
* Because references to a cheeky Nando’s with the Archbishop of Banterbury still aren’t travelling that well.
Miracle Brew is published in the UK by Unbound on 1st June, hardback, RRP £16.99

 

| Books, Food, Miracle Brew, The Apple Orchard, Writing

New Book News: not for the first time, I’m trying to copy the great Iain Banks…

One of the greatest British novelists of the last fifty years, the late Iain Banks developed parallel tracks in his book publishing. Irritatingly and wonderfully prolific, he’d a write ‘mainstream’ fiction‘Iain Banks’ book one year followed by an ‘Iain M Banks’ book set in his stunningly detailed and intricate sci-fi universe the next. While my books obviously won’t be as anywhere near as good as his, and while they’re resolutely non-fiction (at least for the time being) I’m hoping to adopt a similar method…

As I’ve written before, I was extremely lucky to find in Pan Macmillan a mainstream, large scale, award-winning publisher who was willing to pay me to write several books about beer and promote them to a broad, general audience. I was in the right place at exactly the right time.

After three books that sold perfectly well but didn’t trouble any bestseller lists, Pan Mac asked me to adapt my style to broader subjects and themes. My agent agreed, and it sounded like a good idea to me too. My fourth book, Shakespeare’s Local, was a first step away from beer to broader social history. It was my most successful book launch at that point, and everyone felt they were right to gently encourage me to move further away from beer.

Since then, I’ve written books about cider and apples and pubs. But I missed beer writing, and I felt like an idiot that in the midst of a craft beer boom like nothing we’ve ever seen, I was moving away from the subject I loved.

So at the same time as writing The Apple Orchard – my last book, which is out in paperback next month – I joined up with innovative crowdfunding publisher Unbound to write a new beer book. I screwed up the timings quite badly, and ended up trying to write three books at the same time, but now I’m through the pain. The Apple Orchard did really well. (After long conversations with Pan Mac about it, we amicably parted ways and it was published by Penguin.)

Exploring nature and the rhythms of the year, I discovered a new lyricism in my writing that’s not always been there in the beer writing. So I want to do more along that line, at the same time as not giving up on beer. I want to have my cake and eat it (or should that be ‘I want to have my pint and drink it’?)

So: the Apple Orchard paperback is out on 6th April. I just got sent the paperback cover today, a subtle evolution of the hardback design, which I think is lovely:

 

And then, 1st June sees the launch of Miracle Brew, my first beer book in eight years, via Unbound:

 

I’m currently checking the page proofs of Miracle Brew for any last typos or errors, and realising that writing about other stuff in between – particularly apples – has definitely brought something extra to a book about hops, barley, yeast and water. I’m really excited to start sharing it with people. (Even though the book is fully funded, you still have a short time left to pledge here and get your name in the back and get other benefits. Or if you prefer to do things the old-fashioned way, you can pre-order it on Amazon here just like any other book.)

Books take a long time to write, and I’ve always struggled to get the period between books to shrink. But now I’m on a bit of a roll. So while this year will see me on the road promoting the Apple Orchard paperback and the new hardback of Miracle Brew, today I signed the contract on my next book, which should see the light of day in autumn 2018!

This one is with Penguin again, the follow-up to The Apple Orchard. I had two ways to go from that book: I could develop the whole nature writing theme more, or I could continue to expand from beer into a broader food and drink arena. While there are lots of very good writers in both disciplines, I felt nature was the more overcrowded, and food and drink the one I was more excited about.

So I pitched an idea in January, and it was approved and bought quicker than any book I’ve written to date. The roots of it go back at least seven years, when, touring Hops & Glory, I started getting invited to a lot more food festivals and events. And it’s based around the notion that food and drink form a large part of how we see ourselves – and in Britain’s case, point to a very confused and uncertain self-image.

It’s a global joke that British food is a bit crap – and Brits are at least as likely to say that as anyone else. When British people do stick up for their food, they usually point out that we have restaurants representing more different international cuisines in cities like London than anywhere else, or that British chefs are modernising and doing fusion with pan-Asian cuisine or ‘modern European.’ If they do celebrate traditional British dishes, they invariably add a cosmopolitan ‘twist’, just so everyone can be sure they’d never do anything as vulgar as simply make a traditional dish really well.

There are exceptions to this of course, but the general theme I pick up is that no one is that keen on celebrating traditional British food and drink. It’s why British craft beer fans will denigrate cask ale and British brewers would rather use American hops. Its why Somerset farmhouse cider is laughed at by people who adore Belgian lambic, when it’s almost the same drink in many ways. Its why a craft beer festival that is passionate about showcasing local brewers will have endless food stalls doing mac ‘n’ cheese, Texan barbecue and hot dogs, but not British street food such as pie and peas. It’s why France has more cheeses protected under the European Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes than Britain does for all its food and drink put together, and why the Department for the Environment, Food and Rural Affairs (DEFRA) still has absolutely no clue whatsoever about how it’s going to protect Melton Mowbray pork pies, Stilton cheese, Herefordshire perry and the rest of Britain’s protected produce once Brexit means they no longer qualify for the EU protections they currently enjoy.

And yet, when surveys ask people what their favourite meals are, the vast majority invariably come up with fish and chips, full English (or Welsh, or Scottish, or Northern Irish) breakfast, and Sunday Roast. In terms of consumption, this isn’t true of course: most of us eat Italian, or Chinese, or burgers way more often than we eat these staples. Large swathes of the population are far more likely to go to a faux-Italian coffee chain and have pain-aux-chocolats or croissants, or more recently, the heavily Americanised concept of brunch, than go for a full English. But when asked, these are the meals, along with Devon cream teas, cheese sarnies and bacon butties, that we still feel some patriotic pride about.

This brings up the whole issue of multiculturalism – curry has famously become defined as a British dish. But go back far enough, and what is British and what is multicultural start to blur. The first curry restaurant in Britain opened in 1809, only 15 years or so after it became socially acceptable for image-conscious Brits to eat potatoes.

To tie all these thoughts and themes together, I’m going to eat seven of Britain’s favourite meals in their ideal settings: full English in a greasy spoon, fish and chips by the seaside, Sunday Roast in a country pub, and so on. For each meal, I’ll explore its origins and history, why it became so important to us, and what it tells us about how we see ourselves and our place in the world in 2017. I’m starting work on it with a fascinating new reading list:

With this as-yet-untitled book due out in 2018, this establishes the beginnings of a pattern of annually alternating beer books and books with broader themes. I won’t go as far as differentiating them by calling myself Pete Brown in one strand and Peter S Brown in the other, but I hope it’s a pattern I’ll be able to continue for a few years – I have a very tentative conversation next week about a possible new beer book.

I hope at least one of these strands will continue to interest you. Thanks for reading.