Author: PeteBrown

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Here comes the summer…

… and here comes Hops and Glory, just over four weeks away.

Back from Spain feeling chilled and rather too round after lots of the sort of beer that tastes great when you’re there but you wouldn’t want to bring back, and too much jamon.  
I just added a list of Hops… promotional events at the top of the right hand column.  It looks a bit small at the moment and a better man than I would have waited till there were a few more on there before adding it, but I’m too excited.  Lots more are in the pipeline and will be added the second they’re confirmed.  
I’m tempting fate with the Latitude one because I’m not officially on the bill (so I might miss my lifetime’s ambition to get my name on a festival line-up T-shirt) but I’m first reserve for when someone drops out – and people always drop out.  If no-one has done so by the start of Feb, the line-up in the link at least gives me a list of names who might just have a little accident before the festival opens… 

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I am une chienne Andalusian!

Going on holiday at dawn tomorrow, so I won’t be updating for two weeks.  

“How will that be any different from normal?” I hear you quip.
Well, I am (fingers crossed) hopefully making writing my full-time occupation this year rather than what I do at evenings and weekends while earning advertising’s dirty money to pay my mortgage, and I have been trying to blog more regularly, apart from when family circumstances in February prevented it.  So it feels a bit odd to be leaving off.
But it has been getting pretty down of late – many of my recent posts have been negative and critical, exceeded only in dourness by some of my commenters.  When I get back in May I’m going to try and lighten up a bit and look for more of the positives in the wonderful world of beer.  It’s going to be a long hot summer so I hope you feel like trying that too.  
By the time I’m back the launch of Hops & Glory will be only one month away, so expect lots of plugging,  more extracts that didn’t make the final cut, and details of promotional activity up and down the country.  If you like my writing, I’d love it if you could get involved.  I’m up for readings, talks, IPA tastings and book signings anywhere in the UK, and hope to avoid a repeat of the event at Borders in Bournemouth last year where I managed to coax one old lady to sit down and listen to me with a bottle of Schneider Weisse.
Y Viva Espana!

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Why did we say pubs and bars are going out of business again?

Just got back from Hoxton Square, where we had a quick drink.  I’m not proud of it but we were dropping off Captain, our camp little dog, with a dog-sitter before going on holiday tomorrow.

And what a privilege and honour it was to be served in the Hoxton Apprentice – at least, that’s what they seemed to think.
There were waiting staff standing doing nothing, but when I said I just wanted drinks I was told to go to the bar and get them myself.  
There was one beer tap on the bar – Bitburger.  I asked what bottled beers they had – “Just Peroni I’m afraid.”  Now there’s nothing wrong with either of these lagers, but never in my entire life have I been in any pub or bar – West End cocktail bar, hotel bar, backstreet boozer, working men’s club – with such a non-choice in beers.  I’m off booze for a few weeks anyway, so I ordered a lime and soda – that’s half a lime and soda – and was charged £2.10 for it.  The wife’s small glass of white wine was £3.75.  Part of the reason for the high prices is that according to my receipt they’re still charging VAT at 17.5% – is that legal?  Anyone?  Either that, or the price of the drinks includes a hefty service charge.
The place is actually a bar and restaurant.  There was an upstairs bit – clearly the restaurant – that seemed quite busy.  A terrace outside and tables set for dinner inside to seat about eighty people.  At 8pm on a Saturday night, there was one other couple apart from me and the wife.  I wonder why?
The laughably cliched up-its-own-arse bar’s laughably cliched up-its-own-arse bar.

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Beer is evil part xxxviii

Yesterday the BBC ran a story on new proposals that alcoholics should be rounded up into concentration camps – no, sorry, that was a hundred years ago – that they should have their benefits cut (because as we know, only chav scum are alcoholics).

There’s a picture accompanying the article, with the caption ‘The government hopes to get alcoholics on benefits back to work’.
This is the picture of the workshy alcoholic they used:
A man drinking a pint of beer
Anyone would think that teenage binge drinkers didn’t use strong cider, shots and slammers to get wrecked.  Anyone would think the growing alcohol problem among young women – the ONLY demographic not seeing a drop in binge drinking behaviour – wasn’t based on the consumption of 250ml glasses of wine…

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Seven Days to save the Pub

Went to a press conference yesterday as the Axe the Beer Tax campaign enters its final week.  I doubt whether the eerie Alastair Darling will listen, but the case against raising the tax now seems irrefutable:

  • Rate of pub closures is up to 39 a week – that’ll increase further if the tax goers through
  • 2000 pubs have gone to the wall since last year’s budget
  • Last year’s 18% tax rise has cost the beer and pub industry an additional £540 million – and yet the total tax revenue from beer has gone down thanks to the tax slaughtering demand for beer. 
MPs have shown an astonishing level of disapproval for the proposed further tax rise:
  • 70% of all MPs oppose further tax rises
  • 202 MPs have now signed the EDM calling for the rise to be scrapped – that’s only the fourth EDM EVER to get more than 200 MPs signed up, and the first time an EDM about fiscal policy has received such strong support.
  • 45% of Labour’s own back benchers oppose the rise.  It’s rare for such a high level of back bench revolt.
MPs only do things for political reasons.  There’s an election looming, and this widespread support for the pub industry can only mean they think beer tax rises are a vote loser, that their constituents are unhappy with their local pubs shutting down.
There’s still a week left to help change this cretin’s mind.  If you haven’t already done so, please sign up – you can see it’s working.

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All adverts must be filled with lies, says Watchdog

As ever, the Daily Mash nails yesterday’s story with perfect precision…

ALL advertising must be filled with blatant, insulting lies from start to finish, the industry watchdog has ruled.

Image

Take Volcano Water’s 14-day I’ll-Believe-Any-Old- Shit-You-Tell-Me Challenge

The Advertising Standards Authority clarified the regulations last night after banning a beer advert which was obviously true.

The ASA said the advert for Courage beer was unacceptable because it implied that drinking alcohol could enhance self-confidence in a way that anyone who has ever drunk alcohol is completely aware of.

The advert shows a chunky woman squeezed into a tight dress, asking her husband how she looks. The man is shown reaching for a pint of beer, accompanied by the slogan, ‘Take Courage and tell your wife she’s a big fat cow’.

The ASA said its latest ruling was in accordance with its remit to ensure that all British advertising can be safely viewed by two year-olds.

A spokesman added: “Brands should at all times avoid the honest depiction of realistic situations and instead follow the excellent example of yoghurt or mineral water ads that make sufficiently vague claims about health-giving properties that are impossible to disprove.

“If companies want to avoid really aggressive lies they could copy the latest Persil advert which tells you nothing about the effectiveness of the product but does imply that if you do not use it you should have your children taken away from you by social services before they die of a dirty shirt.”

Roy Hobbs, a consumer from Hatfield, said: “My wife is extremely large but also surprisingly fast, so I reckon I’d need at least six pints.”

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Danger: Looking at this ad could turn you into an alcoholic

Here at Pete Brown’s Beer Blog we’ve never flinched from the truth.  We’ve always been brave, going where others fear to tread.  And I know that this sentiment is shared by our regular readers.  

That’s why, after long deliberations and sleepless nights spent agonising with my conscience, I’ve taken the decision to publish the following advert – I believe that you guys can handle it:
I know, I know, it’s shocking isn’t it?  The clear exhortation that the man should get steaming drunk and then tell his girlfriend she’s fat, before losing said girlfriend and embarking on a downward spiral of alcoholism that will see him sitting in the gutter in a pool of his own piss, is so powerful, so persuasive, that we should be thankful to the three members of the public who complained about it, and grateful to the Advertising Standards Authority for banning it from our streets on the grounds that “the combination of the text and the image of the man with an open beer can and half empty glass of beer was likely to be understood by consumers to carry the clear implication that the beer would give the man enough confidence to tell the woman that the dress was unflattering.” 
Sleep soundly in your beds tonight, readers, grateful that we live in a country where the authorities go to such inspired lengths to protect us from the dangers of a 440ml can of 4% ABV bitter.  

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Cask Ale Caption Competition

So Cask Ale Week launched yesterday at the Betjeman Arms in St Pancras.  The first thing that struck me about the event was how stunningly beautiful Melanie Sykes is in the flesh.  The second thing that struck me is that the only journalists in attendance were me and a bloke from The Publican.

So in the face of total and utter indifference from the British press and, it seems, the beer community, let’s have a caption competition instead.  The winner receives a free copy of my new book Hops and Glory, on publication date – now a mere eight weeks away.
(Oh by the way, the less attractive person in this picture is TV’s Oz Clarke).
Away you go!

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By ‘eck! It’s Cask Ale week!

The UK’s biggest ever celebration of cask ale starts next week.  When I posted about it a few weeks ago people were a bit, “um, what’s the point?”  So here’s a bit more detail.

Cask ale is the best performing sector of the British market, and the work in our Intelligent Choice report shows why.  It gives pubs a point of difference over supermarkets.  If it’s kept well, it speaks volumes about quality standards in the rest of the pub.  It attracts an older, more affluent clientele.  So that’s why it’s being promoted.  It’s the first time all Britain’s major cask ale brewers have pulled together to do something like this.
Things kick off with a press launch at St Pancras station at 10am on Monday 6th, where Melanie Sykes will kick things off and, perhaps unfortunately, Oz Clarke and James May will also be in attendance.  From noon till 7pm, thousands of samples of cask ale will be handed out to commuters – only 35% of people have ever tried it, but when people do 40% of them switch to drinking it.  If you write about beer and you’re nearby, it’s worth popping along.
On Wednesday there’s a big push to get women to try cask ale, because only 16% of British women have ever tried it. 
On Thursday there’s a big push to get ale drinkers to introduce a friend to it.
On Friday and Saturday, hundreds of breweries will be throwing open their doors to the public for tours.
And on Sunday, they’re going to attempt the world’s biggest toast, getting thousands of people in pubs up and down the country to raise a glass at the same time, monitored by the Guinness Book of Records.
Your local pub should have some interesting guest ales on.  At the very least, it’s an opportunity to have a few pints and maybe try to convert a friend.  I’m sure it won’t be perfect as an event, but it deserves to succeed and it can only be in any beer lover’s interest that it does.

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