Tag: beer books

| Beer By Design, Book Club, Books, Craft - An Argument, Hops & Glory, Man Walks into a Pub, Miracle Brew, Pie Fidelity, Shakespeare’s Local, The Apple Orchard, The Pub: A Cultural Institution, Three Sheets to the Wind

Introducing the Pete Brown Online Beer Book Club!

Most people who follow me online do so because they enjoy my books. So I thought I’d organise a beer book club on Zoom to revisit my backlist.

I’ve largely enjoyed Zoom events – I’m lucky, I haven’t had to do too many during the day at work, so they’ve remained a bit of a treat. I’ve also spoken to people at online beer events who actually prefer these chats to meeting up in real life – either because they can get to them more easily and cheaply, or because they feel more comfortable attending from the safe space of their home. I can’t wait to do physical events again, but even when we’re back at pub gigs and festivals, I still plan to both attend and run events online in addition to IRL.

Last week, I pushed an idea out on social media – what if I do a Zoom book club?  Each session, we focus on one book from my backlist. I do a talk or presentation about it, then open it up to a Q&A. After we get to the end of the formal bit, if anyone wants to stay on and chat longer, we can. It got a great response, so here we go.

I’ll be going through the books in chronological order, starting with Man Walks into a Pub on 28th April. I’m charging a small ticket price of £3.50, and tickets are on sale now.

Obviously, we thought it might be nice idea to do this with a drink in hand. You don’t have to drink through the talk, but you may well want to.

My intention is to link up with an online retailer and try to come up with some kind of offer for event attendees. I want to try to make these, in an idea world, bespoke cases that fit with the theme of the book. 

For Man Walks into a Pub, I have the perfect case ready to go, with a special offer for event attendees that’s a bit complicated, but very good. I’ve done a series of cases with Beer52 for a Master Beer Taster qualification. There are four cases in total, covering the classic beer styles associated with four great brewing powerhouses: the UK and Ireland, Germany, Belgium, and the USA. Each case comes with a short book covering the history, beer styles, quirks and trivia of brewing in that country. The UK case makes the perfect accompaniment to Man Walks into a Pub and is available here.

Beer52 would like to support this project but are not set up to give a discount on this case specifically. However, if you buy a ticket for any Book Club event, you’ll be given codes for some great discounts on other Beer52 stuff.

Here’s my provisional schedule for all the events. I’ll update details on this blog post as we go, and also post them on the events page of this website. In case you’re not familiar with my full backlist, the links on the book titles below take you to more information on each of my books.

Man Walks into a Pub – Wednesday 28th April, 7pm. Beers in association with Beer52. Tickets on sale now.

Three Sheets to the Wind – Wednesday 5th May, 7pm. Beers in association with Hop Hideout. Tickets on sale now.

Hops & Glory – Wednesday 12th May, 7pm. Specially curated range of IPAs available from Best of British Beer, available to everyone, but with a discount for ticket holders. Tickets on sale now.

Shakespeare’s Local – Wednesday 19th May, 8pm. (later start tome due to another event.) The story of the George Inn, Southwark. Ticket holders can claim 10% off a specially curated range of London craft beers, put together in association with Best of British Beer. Event tickets on sale now.

World’s Best Cider – Wednesday 26th May, 7pm. With special guest, my co-author and ace cider photographer Bill Bradshaw. We’ve put together a range of ciders to accompany the event with Hop Hideout. Event tickets on sale now.

The Pub – A Cultural Institution – Wednesday 2nd June, 7pm. 250 pubs lovingly reviewed, chiefly in terms of their atmosphere. For this, we’ve put together a range that evoke a typical (but good) pub bar, with Best of British Beer. Tickets on sale now.

The Apple Orchard – Wednesday 9th June, 7pm. My celebration of this overlooks, magical fruit.

Miracle Brew – Wednesday 16th June, 7pm. The natural history astonishing stories behind the four main ingredients of beer. There’s a range of beers put together with Bath Road Beers. Tickets on sale now.

Pie Fidelity – Wednesday 23rd June, 7pm. My exploration of nine different classic British dishes, and why they deserve two be celebrated. Tickets on sale now. Accompanying range of beers put together by Bath Rd Beers, with a 10% discount for ticket-holders.

Craft: An Argument – Wednesday 30th June, 7pm. My lockdown book about why the term ‘craft beer’ is completely undefinable, hopelessly misunderstood, and absolutely essential. Tickets on sale now. Accompanying range of beers put together by Bath Rd Beers, with a 10% discount for ticket-holders.

Beer By Design – Wednesday 6th July, details TBC. My visual celebration of the evolution of and recent revolution in how beer is sold to us on the shelf. Drinks offer still being finalised. Tickets on sale now.

I’ll probably play around with the format, maybe invite guests, and will always intend to have some kind of special offer on a beer or cider tie-up. Hope to see you there!

Have you checked out my Patreon? Among other benefits, all Patrons at £3 or above receive 25% off any tickets I sell via Eventbrite. Subscription starts from just £1. Sign up here.

| Books, Craft - An Argument, Craft Beer

Lockdown Book Project Week 12: One Week Till Launch!

I’m writing and self-publishing a book in 13 weeks and sharing the experience for anyone doing or thinking of doing the same. This week: final edits, hopeful uploads, and pre-launch marketing.

free to use stock image from pixels.com

This week, the learning curve is at its steepest. My main learning: if you’re going to do a project like this, allow as much time for editing and production as you do for writing. I finished the first draft weeks ago. We’re still working on the text with a week to go. I now understand why my publishers in the past have allowed as much as a year between me submitting first draft and publication date. The work has split into three streams – it might be useful to summarise them as such.

Final Edits

I mentioned before that there are two main edits: the structural edit and the copy edit. In reality there are many more. I’ve read the “finished” text from start to finish maybe eight times now. Liz, my wife and editor, has done the same. In addition our friend Marian very kindly did a professional edit, and several friends and colleagues I gave copies to have also given feedback. And EVERY. SINGLE. TIME. someone has picked up at least one typo, or a word left hanging in the wrong place after some text has been cut and pasted, or a sentence that made sense on the first seven readings but suddenly doesn’t on the eighth.

The detail of the edit intensifies, the scale becomes smaller, and that’s when, to me, it starts to feel like gently sanding and adding another layer of varnish to the book. You go from writing new chapters, shifting sections of text around and doing extensive rewrites, to discussions on English spellings and whether you should keep US spellings if they’re quoted from American books, making sure the line space between quotes is consistent across all quotes, and my personal blind spot: deciding whether a close quotation mark goes “before or after a full stop”. Each time you do, the book develops a patina of professionalism. It now scarcely resembles the first draft that we all thought was pretty good on a first read-through.

Uploads to publishing platforms

We aim to publish the book in three formats: ebook, audiobook, and print-on-demand.

EBOOK

The quickest way to get distribution and awareness for a self-published book. Getting the advance listing on Amazon across all global sites, and on Barnes & Noble, was fairly straightforward, if onerous. There are then two steps: choosing an ebook platform to format and publish, and uploading it to sales outlets. We chose Jutoh to format and publish, because it had the best reviews and was far cheaper than options that hadn’t reviewed as well. It took Liz about two days to feel comfortable with it, and another two to finish all the formatting. Needless to say, while doing this she was still picking up the odd typo and formatting glitch.

We’re then selling through Amazon Kindle, Apple Books and Barnes & Noble’s Nook. The Jutoh file has to be uploaded to each one separately, and each has its own formatting quirks. It takes another couple of days, and quite a lot of patience. But when it’s done, your ebook is available for sale anywhere in the world!

This is an important point for a book like this one: the topic is far too niche for any publisher I’ve approached, but publishers have to make something work on a territory-by territory basis. Publish this way, and you’re looking at one publication for a global niche, which starts to look far more financially viable.

AUDIOBOOK

Quite a few people seem to enjoy my books as audiobooks but they often ask why I don’t read them myself. Well, I’d love to and now’s my chance! We’re recording it on GarageBand, which comes as standard with MacBooks. I’ve spent £60 on a good studio-quality mic, and will be rigging up a makeshift studio with duvets and clothes driers to deaden the ambient noise. We’re starting tomorrow, and after a bit of mixing and editing, we should be uploading for sale before launch date. More on this next week when we’ve figured it out.

PRINT-ON-DEMAND

Because the book is currently only listed as an ebook, I’ve had a lot of enquiries about a print version. We cannot finance a full print run ourselves: fortunately we don’t have to. Both Amazon and Barnes & Noble offer a print-on-demand service. You can’t make this available for pre-order until you’re in a position to upload your final text, so it’s going to be a tight squeeze on this one.

Marketing and Promotion

Writing a book is one thing. Publishing is another kettle of fish entirely. And then there’s trying to spread the word.

ADVANCE READERS

I’ve sent early drafts out to a few people in each key territory: UK, North America, Australia/NZ, and South Africa. Hopefully they will like it, and if they do they will hopefully spread the word.

PATREON

I launched my Patreon a couple of weeks ago. The timing was key: I’ve put some special offers in to encourage sign-up, including a £10 tier that gets you a free copy of the book and your name listed in the back. I’ve also done advance previews, access to deleted content, and first dibs on tickets to…

LAUNCH PARTY

I’m doing a Zoom launch on the evening of the 25th. I’m keeping it to 30 people so there’s a reasonable chance to interact. The chance to join went out to my Patreon yesterday, and if there are any spaces left, we’ll open it on a first-come-first-served basis on Monday. All of these give talking points to help raise awareness of the book without resorting to simple repetition.

PRESS RELEASE

Later on this than I would like to be, I’ve compiled a ‘trade’ and a ‘public’ mailing list. Liz used to work in PR so we’re fairly confident about writing a good press release. The trade one will major on the debate over the meaning of craft beer, while in the public one we’ll focus a bit more on the story of our challenge as a couple to write and self-publish this book in 13 weeks during Lockdown.

Those are my ideas – obviously all amplified via social media channels. If you’ve done this before or have any ideas of your own that aren’t listed here, please feel free to comment!

My new book Craft – An Argument: Why The Term ‘Craft Beer’ is Completely Undefinable, Hopelessly Misunderstood and Absolutely Essential, will be published in e-book, audiobook and print-on-demand formats globally on 25th June. The ebook is available for pre-order now. (Links in this post are to amazon.co.uk but the book is also available on your local Amazon site.)

| Books, Hops & Glory, Man Walks into a Pub, Miracle Brew, Pie Fidelity, Shakespeare’s Local, The Apple Orchard, The Pub: A Cultural Institution, Three Sheets to the Wind

Father’s Day Presents for People Who Like Beer

Many of my books were originally published around this time of year specifically because publishers thought people would buy them for Father’s Day. They weren’t wrong. If you’re stuck for a small gift, here’s a brief recap.

Every edition of every book so far. Gonna need a bigger shelf…

I’ve always tried to write for a general audience rather than an audience of fellow beer geeks (though I hope they enjoy my books too.) I use beer as a jumping-off point, a vehicle, to explore wider themes. When I do signing events, I’d say at least half of the books I’m asked to sign are for the dads, brothers and husbands of the people buying them. I must stress that the women who have read them have really enjoyed them too, but I’m definitely a bit typecast as someone who writes for blokes who are difficult to buy for and don’t read all that much, but enjoy a beer-based yarn.

So with Father’s Day approaching on Sunday, here’s a recap. The links go to my individual pages about each book that give more detail, a bit of background and some quotes from reviews.

For the Dad who enjoys starting conversations with “I bet you didn’t know…”

Man Walks into a Pub is still my best-selling book. I called it a “sociable history” of beer because I wanted to write it like a long conversation in the pub and so it is, in the words of one reviewer, “full of bar-room bet-winning facts”. Miracle Brew is similarly full of insane facts but with a more specialised focus on what beer is made from. The title happened because of the sheer number of times I thought, “Whaaaat? No way!” as I was researching it.

For the Dad who prefers cider to beer

Bill Bradshaw and I wrote the first ever world guide to cider, and as far as I’m aware it’s still the only one. We put so much creativity into the book – Bill’s photos are utterly gorgeous – that we had none left for the title. So it’s called World’s Best Cider. There’s also quite a bit about cider in The Apple Orchard, which is not really book about cider even though some people think it is, because if I’m going to write about apples…

For the Dad who’s into British history

The history of beer and pubs is the history of Britain itself. Man Walks into a Pub got me into way more historical research than I had realised, and I wrote not just about how beer and pubs developed, but why – in order to understand them, I needed to know the context surrounding them. The same goes for IPA specifically – why did beer go on a six-month sea voyage to India? Why were the British in India in the first place? That’s what I explored in Hops & Glory. Finally for the history buff, if you’re watching A House Through Time at the moment, fancy seeing the same idea for a pub? Shakespeare’s Local is six centuries of history seen through one South London pub, in which in all likelihood Shakespeare used to drink.

For the Dad who loves a bit of natural history

The nature writing section of your local bookshop, the bit I like to all “bees and trees,” is big business right now, and I realised it is also a big part of the story of beer and cider. The Apple Orchard and Miracle Brew are very similar books: one about apples and how and where they grow, which covers how they are made into cider, and the other about hops, barley, water and yeast, and the incredible story behind each one before they even get to the brewery.

For the Dad who loves a good fry-up or fish and chips

Pie Fidelity is essentially the same idea as Man Walks into a Pub, but written about overlooked and unfairly maligned classic British dishes rather than beer. It’s my most personal book, full of memoir, food history and eating. It also happens to be my wife Liz’s favourite book of mine, and not just because it’s the one with the least stuff about beer in it.

For the Dad who enjoys a laugh

Most of my books have a good degree of humour in them, even if they aren’t ‘comedy’ books. Man Walks into a Pub has some good gags in among the history, but without doubt Three Sheets to the Wind is the funniest book I’ve written. Mainly because lots of funny stuff happened while I was researching it, and I succeeded in getting most of it down.

For the Dad who’s simply missing propping up the bar

The Pub: A Cultural Institution is a guide to 250 of the best pubs in Britain. It’s a coffee table book, and as such it’s full of gorgeous pictures. It looks incredibly vogueish just now, because the convention around these things is that you take photos of empty pubs, so the pictures have never looked more like pubs do at the time I’m writing this. But as well as being a coffee table book, I’ve also tried to provide little vignettes of what makes each pub, and pubs in general, so special.

| Beer Writing, Books, The Meanings of Craft Beer, Writing

Thinking of writing a book on lockdown? Here’s how I start mine.

I’ve set myself a task of writing and self-publishing a new book in 13 weeks. I’m sharing the process in case it helps anyone else who is thinking of spending lockdown starting a book they’ve been wanting to write. Here’s how I plan the structure of my first draft.

I posted some slightly psychedelic images on Insta a couple of weeks ago. From 13th March I was in quarantine in my study and our spare room, and you could have been forgiven for thinking it was sending me mad. But this is how I’ve started every book since Shakespeare’s Local.

As readers of my narrative books will know, my style tends to be rambling and discursive. But it does have a method. When I write about beer, I want to link it to the wider world and place it on context. For me, a good book (of mine) should contain some history, some storytelling, some personal experience and insight, and various other elements running through the book like threads. I think this multi-faceted approach raises the chances of it being more relevant to a wider group of people. You probably wouldn’t want every beer book written in my style, but it works for me.

When I did Shakespeare’s Local – the story of one London pub over 600 years – I realised pretty quickly that the history of the building itself – which the books was supposedly about – was not book-length and was only really of interest to students of architecture. The book couldn’t just be about the building – it had to be about the area and why the pub was there, and why it was so important. It had to be about the people who drank in it – but just listing the famous people who may or may not have drunk there wasn’t enough. To tell the full story I had to talk about commerce, theatre, the River Thames, the Guilds of the City of London, the evolution of pubs more generally, and much more that helps contextualise the pub and explain why its existence is significant and interesting to read about.

One option could have been to have a chapter on each aspect. But I wanted to tell a chronological story where each chapter had all these different themes running through it. This was a complex undertaking, and trying to plot and plan how to do it would bring me out in a cold sweat. So I adapted a method I started using when writing Dungeons & Dragons scenarios as a teenager and mixed in some techniques from strategy workshops in my advertising days – I’m not sure which of those two admissions I should be most ashamed of – and came up with this.

As I’m reviewing and finalising my notes, I put each key point I want to make on a post-it. I use different colours for different themes. For Shakespeare’s Local it might have been green for the local history of Southwark, pink for the history of pubs generally, yellow for my lame jokes and so on. For The Meanings of Craft Beer, pink is how the craft beer industry works, orange is the history of craft in a broader sense, green is an insight or idea I might have had myself while reading, pale yellow is stuff on the nature of work, blue is about the definitional problems of ‘craft beer’, and on it goes. Over a period of weeks, as I’m working, the post-its gradually populate the wall. The image above was taken when I’d almost finished, when I was nearing the cut-off of what I was going to read and explore before I stopped putting off writing the thing.

The next step is to look at all the post-its and start to group the ones that seem like they belong together in a narrative sense. That takes a couple of days, and this time it ended up looking like this:

Most of these post-its moved many times over the couple of days I was doing this – connections can be made in different places. This is the bit where I stare at the wall and pretend to be a DCI in a crime show. Often I just stare for hours. Sometimes it’s a struggle to get things to connect. Other times your brain does a lot of sub-processing and eventually sees the pattern. If you’re old enough to remember the brief, strange craze for ‘Magic Eye’ pictures in the early 1990s, and you were one of the people for whom it worked, it can be a bit like that.

I don’t think this one works, by the way.

While I was sorting and grouping, I had a breakthrough which you can see from the three big post-its, which I added afterwards – the book naturally fell into three parts, as I outlined in my previous blog. That hasn’t happened before – usually I get six, or seven, or eight or ten clouds of post-its and have to work out what order they go in. This time, as I was shifting things around, the structure emerged and I realised it was a linear argument: break something down, learn a lot of new stuff from different sources, use the new material to build it back up again.

That’s when I knew I had the overall book here. Then it was a question of refining. A day later, it looked like this:

I’ve now got each point in order. I can see just from looking at it that the first part, the left-hand column, is mainly about definitional semantics. I can see the middle column is the main part of the book, which starts by explaining broader themes of craft and then brings in more beer stuff, and I can see that, rather pleasingly, part three is a mix of all areas.

When I’m happy that everything is in the right order (with a few points that don’t belong anywhere on the far right, probably to be dropped from the book) I take them down carefully in order to my desk, and then write up an outline of the book in note form. When I finished this, I had the first 3000 words of the book down. One of the hardest parts in writing any book is looking at the blank page and summoning up the courage to start. Sneaking around that is just one advantage of this method.

That was two weeks ago. I’m now up to 13,000 worlds as I start to flesh out the structure out and do the actual writing. The quality of the writing is not yet good enough. But I now know what I want to say and where I want to say it, so I can now concentrate on rhythm and tone, and focus on finding the right words.

I’ll post again with how that’s going, and more thoughts on what might be helpful if you haven’t done this before. I’m also planning a live webinar to chat through the book-writing process if enough people are interested. But now, the word count is calling…

| Beer Books, Beer Writing, Books, The Meanings of Craft Beer, Writing

The Meanings of Craft Beer: My lockdown book, out 25th June

I’ve set myself a 13-week project: to write and self-publish a new book that I’ve been wanting to write for the last year. Here’s what it’s all about.

I find myself between jobs. Between assignments. Between books. We have no household income for now. Being a freelance writer is precarious enough at the best of times. Being a freelance writer in the first industry to be completely shut down by Coronavirus is pretty absolute.

Lockdown is psychologically tough for everyone. The thing is… back in the olden days I used to pay good money to hire a cottage near the sea where I could be on my own, not speak to anyone, and rarely leave the house. It’s something I do at least once, if not twice, in the process of writing a book. I get the most insane amount of work done in those writing weeks. So now I’m presented with similar circumstances (albeit without the sea, sadly) the sensible thing to do would seem to be to write a new book. So yesterday, I took to social media to gauge interest in a self-published e-book and audiobook (the lead times on paper books are much longer) and the response has encouraged me to make it happen. So here goes!

This is an idea that grew out of a short, ten minute talk, into a longer 25-minute talk, and then into an hour-long slideshow presentation. I was expecting people to be annoyed by it. Instead, the audiences of those shows asked me when the book was coming out. When I said there was no book, they told me in no uncertain terms that there should be.

It’s fair to say that it’s a niche topic and both my agent and the usual publishers I work with have no interest in it. But publishers work in one country at a time and the niche audience who will be interested ion this book on a global scale os pretty big, hopefully. So digital self-publishing is the way to go.

OK Pete, but what’s the frikkin’ book ABOUT? I hear you ask. OK, here goes.

A year or so ago, I picked up this then-newly published book:

It mentions craft beer once on the first page, and then never again. Instead, it puts forward an argument for working with your hands and reviving skills that our technological age has seemingly deprived us of.

It made me realise that the word ‘craft’, when shackled to the word ‘beer’, has had its meaning changed quite substantially. It also made me realise that one big reason there is no satisfactory definition of ‘craft beer’ is that in order to have one, you need to have the definition of the word ‘craft’ fairly locked down. And it isn’t. It’s a word that shifts meaning and struggles against being pinned down.

From here I went off on a journey exploring the concept of ‘craft’ in its broadest sense: the difference between craft, art and science; the artificial separation of manual work and intellectual work; the difference between learned knowledge and innate knowledge and how craft unites the two. I explored the Victorian Arts & Crafts movement and visited William Morris’s house in Walthamstow. I read books by hippie furniture makers, Victorian wheelwrights and professors of linguistics. Each book I read had something important and life-affirming in it. It was a diverse selection of voices, but each one spoke about what makes work, and ultimately life, more meaningful.

Coming back to conversations around craft beer with this broader perspective on craft, I realised that we’re talking about the wrong things. Craft beer is – or can be – an important, meaningful and nourishing concept. In fact it is. When I’ve been speaking to drinkers and makers of craft beer about some of the ideas I’ve explored, they recognise them from their own experience, instantly. But our conversations aren’t framing that experience in a useful way, and that’s why all those debates around the definition of craft beer are so fruitless and infuriating.

So at the moment, the book is called The Meanings of Craft Beer: Why The Term ‘Craft Beer’ Is Completely Undefinable, Hopelessly Misunderstood, and Absolutely Essential. Like most of my books, it’s totally about beer, and at the same time, kind of not really about beer at all.

The book falls into three three parts:

Part One: ‘Craft Beer’ is Completely Undefinable

I kick of by looking at the evolution of the concept of craft beer, analysing and demolishing attempts to give it a concrete, technical definition, and exploring why this is an impossible task.

Part Two: ‘Craft Beer’ is Hopelessly Misunderstood

Here, in the main part of the book, I explore the broader concept of craft and, where relevant, give examples from beer. I look at the definition of ‘craft’ itself, before going into detail around what I see as three key times when interest in craft spiked, and why:

i) The Arts and Crafts movement of the late nineteenth century, in response to the industrialisation of work (when brewing was going through its own industrial and technological revolution.)

ii) The craft revival of the 1970s, in response to the automation of manual labour and the growth of big brand corporations (when CAMRA appeared in the UK and what would later be called craft brewing emerged in the US.)

iii) The craft revival of the 2010s, in response to online existence, the absolute dominance of corporations, and the deskilling of white-collar work (when the craft beer boom went global.)

Part Three: Craft Beer is Absolutely Essential

Having destroyed definitions of craft beer, then looked at the world of craft more broadly, we come back to ‘craft beer’ and rebuild it using what we’ve learned. I’ll argue that even if it can’t be technically defined, it remains a meaningful and important concept, and focus on the issues that make it so. I finish by looking at alternative terms and dismissing these too, before suggesting a tongue-in-cheek solution for what we should in fact call it.

If that sounds like something you’d be interested in reading, keep checking in here, where as well as writing the book, I’ll also be going through my process, sharing my thoughts around it and talking about how I work, in case that’s useful for anyone else who is considering using this strange time to write that book you’ve always wanted to write.

I’m currently weighing up different options for publication, looking at the pros and cons of Kindle, Patreon etc. I’ll share my experience of this side of things too. My intention is to publish an e-book and audio book (with me narrating) on 25th June, retailing at somewhere between £5 and £7.

I hope you’ll buy it.

| Barley, Craft Beer, Hops, Miracle Brew, Water, Yeast

Miracle Brew – and me – to hit North America!

My new beer book is published in the United States and Canada this week. And I’m going to be doing a short tour to promote it. 

My latest book, Miracle Brew, is a globetrotting adventure into the nature of beer. It’s a tale that grew in the telling, with some parts going back as far as ten years, coalescing into the idea for a book about the ingredients of beer back in late 2014.

Why a book about the ingredients of beer? Well, it’s a timely thing: recent research in the UK by the There’s A Beer For That campaign shows that only 22% of people know what beer is made of, which is odd given that it’s the third most popular drink on the planet.

So in response: Miracle Brew presents a complete natural history of beer and emphasizes the importance of place—or terroir—that each ingredient brings to the finished glass. I travelled from the vast hop gardens of the Yakima Valley in Washington State to Bamberg in the heart of Bavaria, where malt smoked over an open flame creates beer that tastes like liquid bacon. The book explores explores traditional malting techniques, the evolution of modern hop breeding, water chemistry, and the miraculous catalyst that is fermentation to show how craft beer brewing has become a part of the local food movement and is redefining how the world perceives beer.

There’s more information about the book, and reviews, here.

So I have a short but very busy promotional schedule as follows. If you’re in town, have any beer or cider tips for me, or want to interview me or chat about the book, just let me know!

Saturday 14th October to Tuesday 17th October – New York

I’ll be doing some interviews and podcasts, and on Monday 16th taking part in an event for the Legion of Osiris.

Wednesday 18th October – Somerville, Massachusetts

An evening event with Aeronaut Brewing.

Thursday 19th October – TBC

Friday 20th October -Brattleboro, Vermont

An evening event with Hermit Thrush Brewing.

Saturday 21st to Sunday 22nd October – Toronto

On the Saturday afternoon I’m delighted to be doing a book signing alongside friend and fellow author Stephen Beaumont at the magnificent Cask Days festival. Then on Sunday evening I’m doing an event with Henderson Brewing.

Monday 23rd to Tuesday 24th October – Boston

On the evening of Monday 23rd I’m doing an event with Harpoon Brewing, then kicking around Boston for the day before flying home on Tuesday night!

Madly excited about my first ever North American book tour. I’ll be adding more dates back home in the UK on my return.

| Books, Food, Miracle Brew, The Apple Orchard, Writing

New Book News: not for the first time, I’m trying to copy the great Iain Banks…

One of the greatest British novelists of the last fifty years, the late Iain Banks developed parallel tracks in his book publishing. Irritatingly and wonderfully prolific, he’d a write ‘mainstream’ fiction‘Iain Banks’ book one year followed by an ‘Iain M Banks’ book set in his stunningly detailed and intricate sci-fi universe the next. While my books obviously won’t be as anywhere near as good as his, and while they’re resolutely non-fiction (at least for the time being) I’m hoping to adopt a similar method…

As I’ve written before, I was extremely lucky to find in Pan Macmillan a mainstream, large scale, award-winning publisher who was willing to pay me to write several books about beer and promote them to a broad, general audience. I was in the right place at exactly the right time.

After three books that sold perfectly well but didn’t trouble any bestseller lists, Pan Mac asked me to adapt my style to broader subjects and themes. My agent agreed, and it sounded like a good idea to me too. My fourth book, Shakespeare’s Local, was a first step away from beer to broader social history. It was my most successful book launch at that point, and everyone felt they were right to gently encourage me to move further away from beer.

Since then, I’ve written books about cider and apples and pubs. But I missed beer writing, and I felt like an idiot that in the midst of a craft beer boom like nothing we’ve ever seen, I was moving away from the subject I loved.

So at the same time as writing The Apple Orchard – my last book, which is out in paperback next month – I joined up with innovative crowdfunding publisher Unbound to write a new beer book. I screwed up the timings quite badly, and ended up trying to write three books at the same time, but now I’m through the pain. The Apple Orchard did really well. (After long conversations with Pan Mac about it, we amicably parted ways and it was published by Penguin.)

Exploring nature and the rhythms of the year, I discovered a new lyricism in my writing that’s not always been there in the beer writing. So I want to do more along that line, at the same time as not giving up on beer. I want to have my cake and eat it (or should that be ‘I want to have my pint and drink it’?)

So: the Apple Orchard paperback is out on 6th April. I just got sent the paperback cover today, a subtle evolution of the hardback design, which I think is lovely:

 

And then, 1st June sees the launch of Miracle Brew, my first beer book in eight years, via Unbound:

 

I’m currently checking the page proofs of Miracle Brew for any last typos or errors, and realising that writing about other stuff in between – particularly apples – has definitely brought something extra to a book about hops, barley, yeast and water. I’m really excited to start sharing it with people. (Even though the book is fully funded, you still have a short time left to pledge here and get your name in the back and get other benefits. Or if you prefer to do things the old-fashioned way, you can pre-order it on Amazon here just like any other book.)

Books take a long time to write, and I’ve always struggled to get the period between books to shrink. But now I’m on a bit of a roll. So while this year will see me on the road promoting the Apple Orchard paperback and the new hardback of Miracle Brew, today I signed the contract on my next book, which should see the light of day in autumn 2018!

This one is with Penguin again, the follow-up to The Apple Orchard. I had two ways to go from that book: I could develop the whole nature writing theme more, or I could continue to expand from beer into a broader food and drink arena. While there are lots of very good writers in both disciplines, I felt nature was the more overcrowded, and food and drink the one I was more excited about.

So I pitched an idea in January, and it was approved and bought quicker than any book I’ve written to date. The roots of it go back at least seven years, when, touring Hops & Glory, I started getting invited to a lot more food festivals and events. And it’s based around the notion that food and drink form a large part of how we see ourselves – and in Britain’s case, point to a very confused and uncertain self-image.

It’s a global joke that British food is a bit crap – and Brits are at least as likely to say that as anyone else. When British people do stick up for their food, they usually point out that we have restaurants representing more different international cuisines in cities like London than anywhere else, or that British chefs are modernising and doing fusion with pan-Asian cuisine or ‘modern European.’ If they do celebrate traditional British dishes, they invariably add a cosmopolitan ‘twist’, just so everyone can be sure they’d never do anything as vulgar as simply make a traditional dish really well.

There are exceptions to this of course, but the general theme I pick up is that no one is that keen on celebrating traditional British food and drink. It’s why British craft beer fans will denigrate cask ale and British brewers would rather use American hops. Its why Somerset farmhouse cider is laughed at by people who adore Belgian lambic, when it’s almost the same drink in many ways. Its why a craft beer festival that is passionate about showcasing local brewers will have endless food stalls doing mac ‘n’ cheese, Texan barbecue and hot dogs, but not British street food such as pie and peas. It’s why France has more cheeses protected under the European Protected Designation of Origin (PDO) and Protected Geographical Indication (PGI) schemes than Britain does for all its food and drink put together, and why the Department for the Environment, Food and Rural Affairs (DEFRA) still has absolutely no clue whatsoever about how it’s going to protect Melton Mowbray pork pies, Stilton cheese, Herefordshire perry and the rest of Britain’s protected produce once Brexit means they no longer qualify for the EU protections they currently enjoy.

And yet, when surveys ask people what their favourite meals are, the vast majority invariably come up with fish and chips, full English (or Welsh, or Scottish, or Northern Irish) breakfast, and Sunday Roast. In terms of consumption, this isn’t true of course: most of us eat Italian, or Chinese, or burgers way more often than we eat these staples. Large swathes of the population are far more likely to go to a faux-Italian coffee chain and have pain-aux-chocolats or croissants, or more recently, the heavily Americanised concept of brunch, than go for a full English. But when asked, these are the meals, along with Devon cream teas, cheese sarnies and bacon butties, that we still feel some patriotic pride about.

This brings up the whole issue of multiculturalism – curry has famously become defined as a British dish. But go back far enough, and what is British and what is multicultural start to blur. The first curry restaurant in Britain opened in 1809, only 15 years or so after it became socially acceptable for image-conscious Brits to eat potatoes.

To tie all these thoughts and themes together, I’m going to eat seven of Britain’s favourite meals in their ideal settings: full English in a greasy spoon, fish and chips by the seaside, Sunday Roast in a country pub, and so on. For each meal, I’ll explore its origins and history, why it became so important to us, and what it tells us about how we see ourselves and our place in the world in 2017. I’m starting work on it with a fascinating new reading list:

With this as-yet-untitled book due out in 2018, this establishes the beginnings of a pattern of annually alternating beer books and books with broader themes. I won’t go as far as differentiating them by calling myself Pete Brown in one strand and Peter S Brown in the other, but I hope it’s a pattern I’ll be able to continue for a few years – I have a very tentative conversation next week about a possible new beer book.

I hope at least one of these strands will continue to interest you. Thanks for reading.

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Announcing my next beer book: “What are you drinking?” No really, do you know?

Following my announcement last night about my new crowdfunded beer book project, we go live today – and here’s the idea I’m working on.

Beer is many things.

It’s often cold, always wet, usually refreshing. It’s democratic, straightforward and accessible, but can also be complex and challenging. It can be blond, brown, red or black, strong or weak, light and spritzy, creamy and zesty, rich and fruity, chocolatey, coffee-like, spicy, piney, citrusy, caramelised, sour, or even salty.

Beer’s unique balance of exciting diversity and easy-going approachability have made it the most widely drunk alcoholic beverage on the planet. Only water and tea are more popular. In the twenty-first century, the global craft beer revolution is spreading beer’s astonishing palate of flavours and styles to people who previously thought it could only be fizzy and tasteless.

But behind all the excitement around the renaissance of the world’s most popular alcoholic drink lies an extraordinary fact: very few beer drinkers have much of an idea of what their beverage is made of.

Do you?

We all know that wine is made by fermenting pressed juice from grapes, and cider comes from doing something similar to apples. But what creates the flavour and texture of beer? Do you know what makes it that colour, or where the alcohol comes from? What creates that inimitable heady rush on the nose or that crisp, dry finish at the back of the throat?

For all its straightforwardness, beer is a complex drink. The typical drinker might mumble vaguely about hops without having any clear idea of what hops are, or they may even talk about ‘chemicals’.

And that’s a shame, because each of the four main ingredients of beer has an incredible story. 


‘What Are You Drinking?’* is a journey into the four main ingredients of beer. The book will tell their stories and uncover the little miracles in malted barley, hops, yeast and water, and how each of these contributes to the massive miracle that is beer. 
Mixing travel writing, nature writing, history and memoir, this book picks up four natural ingredients that are usually only ever discussed in technical brewing manuals and takes them for a spin through time and across continents.
From the lambic breweries of Belgium, where beer is fermented with wild yeasts drawn down from the air around the brewery, to the aquifers below Burton-on-Trent, where the brewing water is rumoured to contain life-giving qualities, this book won’t just describe what each ingredient is; it will tell the full story behind how and why it came to be in beer and why that matters. 
It’s a story that’s aimed at the general reader and curious drinker, but even brewers and hardcore beer fans will find facts and stories they didn’t know, or at least have them presenting in a refreshing new light.
‘What Are You Drinking’ will explain why hops grown in different parts of the world have such dramatically different flavours; it will give an eye-witness account of how the process of malting changes a humble barley grain into so much more, and will explain as much about the behaviour of yeast as you can handle without a degree in biochemistry.
We’ll travel from the surreal madness of drink-sodden hop-blessings in the Czech Republic, to Bamberg in the heart of Bavaria, where malt smoked over an open flame creates beer that tastes like liquid bacon, and to the hop harvest in the Yakima Valley in the Pacific North West of the United States. We’ll explore the history of our understanding of fermentation, the lost age of hallucinogenic gruit beers, and the evolution of modern hop varieties that now challenge grapes in terms of how they are discussed and revered.

Along the way, we’ll meet and drink with a cast of characters who reveal the magic of beer, and celebrate the joy of drinking it. And, almost without noticing, we’ll learn the naked truth about the world’s greatest beverage.

The ‘Brewing Elements’ series of books published by the US Brewers’ Association does cover these four ingredients, but they are strictly only for brewers and the most hardcore beer enthusiasts. (The one on water even comes with a health warning discouraging you from reading it unless you from reading it unless you are a trained brewer with at least a high school level of education in chemistry.) This will be the first time a whole book has been written about the components of beer in a way that will be interesting, educational and entertaining to the general reader who enjoys drinking beer, but had no idea how special it was – until now.
The book is now open for pledging at Unbound.co.uk. The book has its own page, where there’s a video from me talking more about the ideas in the book, and an exclusive excerpt from one of the chapters I’ve already written, about a visit to the hop farms of Slovenia where I learned about the effects of terroir on hop aroma, and the effects of salami on the human body and soul. There you’ll also see a range of different pledging options if you’d like to get involved. There’s also a Q&A section where I’ll answer any questions you have.
We need around 750 pledges in total. If you like the sound of this book, if you would like your name printed in the back of the book, and if you’d like a special edition of it that is unique to subscribers and will never be available anywhere else, pledge now. The quicker we meet the target, the sooner it will be published!
If you want to find out more about Unbound and how their hybrid model of crowdfunding and mainstream publishing works, see my previous blog post here
This is going to be an exciting adventure. Hope you’ll hop onboard!
* The title is a work in progress. It might change if we can think of a better one.

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Alliterative Book Review: Boak and Bailey’s ‘Brew Britannia’

Imagine if the history of rock music was done in the style
of beer writing:
“Unknown Pleasures by
Joy Division was recorded at Strawberry Studios, Stockport, between 1st
and 17th April 1979. It is 39 minutes and 24 seconds long and consists
of ten songs, which contain drums, bass, guitar, synthesisers and vocals, with
added special effects.”
There would then be an online debate about whether or not
the use of synthesisers meant that the record was ‘real indie’ or not, segueing
into a huge disagreement about whether the album should best be described as
‘indie’ or ‘goth’, or perhaps neither as, being completely original and
ground-breaking, it was in fact ‘not to style’.
I thought about this when reading How Soon is Now? – a
definitive history of indie music by Richard King. Read a biography of a band,
or a sweeping review such as King’s that seeks to contextualise and explain a
musical movement, and it’s not about what instruments they played or how big
the studio was: it’s about the people, how they were influenced previous bands,
other artistic forms or just what was in their air at the time, and how music
made them and their fans feel.
‘Wouldn’t it be brilliant if someone wrote a history of
craft/good beer following the conventions of music journalism rather than beer
writing?’ I thought. ‘Not writing so much about cascade hops and the structure
of the industry, but more broadly about the trends and most of all the people,
the decisions and sacrifices they made, the chances they took, the ideas and
creativity that drove them. That would be a good book. I should give that a go.”
Of course, I never did. Jessica Boak and Ray Bailey did it
instead. Sort of.
Boak and Bailey are two of my favourite beer bloggers. I
love their combination of obvious passion and clear reason. Occasionally their blog
posts can be a little too po-faced and navel-gazing, but their air of slight
detachment means they usually end up calling things right much more often than
most other bloggers, this writer included.
Their first book, Brew Britannia (Aurum Press, £12.99) seeks
to explain ‘the strange rebirth of British beer’ from the 1960s to the present
day. While I’d quibble over the adjective ‘strange’ (interest in beer has
mirrored – and mostly followed – a similar rediscovery of flavour, tradition
and experimentation across many food and drink categories) it’s a smart
approach. Many beer history books (my own included) take the long view and deal only briefly
with the modern period. Whereas that idea of writing a history of craft beer
would probably have started around the early 2000s, would have been much too ‘of its
time’ and would have dated badly.
What we have here instead is a story of beer gradually
becoming something worth caring about, something to be appreciated – at first
by retired World War Two officers looking for an excuse for a piss-up, through
the foundation of CAMRA to the discovery of new ideas in beer, the growth of
the brewpub and the microbrewery, and finally, yes, the modern craft beer
phenomenon, in all its wonderful, frustrating, murky glory.
Anyone who follows B&B’s conjoined Twitter account will
be aware of how many months of painstaking research went into this book. It
seems as though they’ve read every old issue of What’s Brewing, tracked down every living person who has ever
brewed beer on a small scale in the last fifty years, as well as the surviving families
of those who are no longer with us, and then cross-referenced everything,
caveating any claim they were not able to wholly substantiate. In an age where
some observers obsess over tiny details rather than seeing the big picture, the
working here is meticulous.
But the big picture is there too. I knew that in its early
days, CAMRA had a fresher approach than the strict orthodoxy that binds it
today. But I had no idea that the founders didn’t even know what cask beer was
until the campaign had all ready formed with a semi-serious purpose to
revitalise ‘ale’, a word chosen simply because ‘it seemed solidly Northern and
down to earth – less pretentious… than beer’.
And modern ideas of ‘craft’ have much earlier roots than I
ever realised. I was aware that Sean Franklin, was using cascade hops at Rooster’s last
century, but had no idea that his craft – and that of others – went back to the
early eighties. Or that the current arguments between big brewers and
microbrewers have been raging in one form or another since the mid-1970s.
Sometimes the formal tone becomes a little stilted – the
insistence on putting anything from ‘real ale’ and ‘world beer’ to ‘greasy
spoon’, ‘foodie’ and even ‘tasting’ in ‘inverted commas’ often jars and
occasionally evokes those high court judges who need to ask someone to explain
what this ‘rap music’ is that the ‘youngsters’ are listening to.
But on the whole, the approach works. You need a steady hand
on the tiller when trying to unpick the various internecine squabbles and
Judean People’s Popular Front posturings of CAMRA, and give an accurate record
of the campaigns evolution. You need someone who doesn’t use words and phrases
like ‘squabbles’ and ‘Judean People’s Popular Front’. I’m sure there will be
some who feel their particular point of view on the use of gas dispense or
BrewDog’s Portman Group battles haven’t been given enough room, but no one on any side of the debate can
go so far as to be upset by such a clear-eyed and dispassionate account of
controversial and often confusing subjects.
What stops the detachment becoming boring is the
all-important contextualisation. Having just learned about Ian Nairn and hisideas of ‘Subtopia’ though an event at our recent literary festival, it was
fascinating to see how his ideas extended to beer – a passion that became his
eventual undoing. We learn that it was an appreciation of wine that eventually
led Sean Franklin to brew with cascade hops, that the Firkin chain – which had
an incredible influence before it was bought and cheapened into oblivion – was
originally a product of one man’s intuition and creativity. And that possibly
the most brilliant craft brewer you’ve never heard of (if you’re under fifty)
is now revolutionising the principles of banana growing – in Ireland.
Some writers who were quicker than me at reading and
reviewing this book have commented that it goes downhill at the end – that the
account of the last decade or so feels a little rushed and scrappy. Zak
suggested it’s perhaps too soon to analyse what’s just happened with the same
insight as things that happened twenty or thirty years ago. The last few
chapters do read more like blog posts from the end of 2013 rather than a
complete account of trends. But that’s OK too: the story is open-ended. It
hasn’t finished yet. Interestingly, many of my beloved music books – including
How Soon is Now – neatly avoid this problem by telling the story from one date
to another, flagging up an artificial cut-off point after which the
protagonists don’t necessarily live happily ever after, and the struggle
continues. I really don’t think that was an option here for a book that was
published as the story it tells is yet to reach its dramatic peak. 
If I had written my version of this story it would have been bloodier and more chaotic than this one: more evangelical, more
critical, more involved. I’d have made a lot more of the indie music analogy, and
gone Big Picture to the point of wilful digression.
Which is why I’m glad Boak and Bailey got there first and
did it their way. We need this account, in this form, if we are to fully
understand where beer is today, how it got here, and from there, to start to
speculate about where it might go next.
While they were pitching this book to publishers, Boak and
Bailey wrote a review of Shakespeare’s Local in which they kindly said I was a ‘writer
[publishers] think has really nailed it in commercial terms’ when it comes to
beer books. Here I can return the compliment by saying this is a book that I
wish I had written, but was beaten to it by people who have done a better job than I would have.