Author: PeteBrown

| Uncategorised

Dog Jumps Shark*

I hate having to write two consecutive posts about Brew Dog, especially when the first one was a satirical post in which I took the piss out of myself more than anything else.
But last night James Watt ruined my mood for the fireworks with the announcement of his latest wheeze.
Tokyo* has, allegedly, been banned by the Portman Group. But it turns out the complaint that led to this ban came from James himself, in order to show up Portman for how ridiculous they are. James’ Tweet explaining this simply said “lessons in marketing”, and linked to the blog post about the story.
When Portman announced they were to investigate Brew Dog back in August, Brew Dog fans threw up their hands in horrified outrage. At the time, I said on their blog:
“Careful we don’t all go for the wrong targets – if Portman have received a complaint they are obliged to investigate it – they are just doing their job. The substance of the complaint to me seems to be nonsense. If Portman uphold it, that is when to lay into them, because that would be a ridiculous decision. But if they throw it out, it could do loads to help get the right message about craft beers across.”
So is now the time to slag off Portman? Well, from our point of view we’ll always think they’re overreacting a tad. But this morning I’m afraid it’s Brew Dog who look like idiots. I wouldn’t mind that so much – but I fear their antics have damaged the entire beer industry, and the worst thing is, they couldn’t give a shit.
The thing is, Tokyo* hasn’t been banned at all, as James claims it has. Portman have not objected to the beer; they’ve objected to some inflammatory wording on the label – wording it now seems was written with the sole intention of winding up the Portman Group in the first place, given the only person who has complained about it was the person who wrote it.
I could go on here to point out that we have to have regulatory bodies overseeing alcohol promotion, that every market in the world has such regulatory bodies, and that by international standards ours is not that bad. I could explain that we need such regulation in order to stop fly-by-night small businesses – usually hawking nasty spirits – from packaging their gutrot in a way that overtly appeals to children, or links drunkenness with sexual success.
I could explain that the alternative to bodies like the Portman Group is direct government regulation. I could point out that this would be much harsher than what we currently have, that there are lots of floating voters who don’t like seeing drunk people in their nice middle class town centres, and that the Tory government-in-waiting – never known for their relaxed attitudes to people enjoying themselves – are murmuring about aggressively tightening restrictions on any beer over 5%, and that if they had direct control over alcohol regulation most of Brew Dog’s beers, as well as 90% of the speciality beers we love, could actually become illegal.
I could point out that this stunt not only damages the credibility of the Portman Group – its avowed intention – but also gives perfect fuel to those who believe the alcohol industry cannot be trusted and needs to be more tightly controlled.
But there’s no point. Because BrewDog James already knows and understands this perfectly, and he doesn’t care.
James loves the Portman Group. They are central to his marketing strategy. This is how he promotes the Brew Dog name and gets column inches. The fact that he refers to the blog post as “lessons in marketing” tells us all we need to know about the real reason for this stunt, whatever mealy-mouthed justification is trotted out on the Brew Dog blog over the weekend. This is about self-promotion. It does nothing to further the debate about great craft beer. It does no service to drinkers and Brew Dog fans, who were as duped by this as anyone else.
I’ve worked in marketing and consultancy for 18 years, most of that in booze. And in that time I’ve met a lot of talented, headstrong 26 year-olds who think they know everything, who think they can stick it to the man and usher in a new wave of cool. Every single one of them falls flat on their arse, usually with wider damaging consequences. I know, because I was one.
“Lessons in marketing”? So this is how we should all behave, is it?
The craft beer industry needs gifted brewers like Martin Dickie. And it needs edgy, iconoclastic brands like Brew Dog. It needs conventions to be challenged, and it needs fresh ideas. But it needs schoolboy pranks like this one like it needs a hole in the head. There’s no place in the craft beer world for someone who seeks publicity by winding up regulatory bodies just for the sake of it, sending an early Christmas present to neo-prohibitionist Op-Ed writers in the process.
What angers me the most is that even by writing this, I’m playing into James’ strategy. It’s what he wants. So let me state my opinion very clearly:
Brew Dog: either grow up, or get out.
My Equity for Punks prospectus has been refiled from ‘to do’ to ‘recycling’.

*If you don’t know, ‘jumping the shark’ is a phrase from the TV industry that refers to the episode when popular comedy Happy Days finally lost it and ran out of ideas, symbolised by Fonzie jumping over a shark on water skis.

| Uncategorised

The biggest thing in beer. Ever.

A few days ago, I figured out how to include the Wikio rankings badge on my blog, up there top-right. As I was number one, I was quite pleased with the result. I enjoyed looking at it. But only days later, I’m staring at a big fat number two. The Brew Dog Blog has overtaken me to become Britain’s most influential beer or wine blog. I wish I’d never suggested to Wikio that they include them, now. I don’t like this. I don’t like it at all. I want my top spot back. But how? I’ve been giving this some thought, and the answer is obvious. Brew Dog are experts at generating publicity, and this last month has seen their most ambitious scheme yet. They promised us they were going to change the world, trailed it weeks in advance. And while Equity for Punks may not have been the miracle it promised to be, it generated endless discussion online, with countless links to the Brew Dog blog, where it was hotly debated. That’s surely the reason Brew Dog succeeded on overtaking me. Well, two can play at that game. Soon – at a date I’ll think of in a minute – I’m going to announce something that’s better than changing the world forever. It will make changing the world forever look like changing your position slightly in a leather armchair to make yourself more comfortable, emitting a slight farting sound as you do so. What I am going to announce won’t just change the world. It will change the very laws of the universe. Time will run backwards. The speed of light will slow. Light itself will become liquid. Gravity will reverse. Dinosaurs shall walk the earth once more. Base metals shall turn into gold. You will believe a man can fly. Yea, New Order shall reform and even rediscover the ability to write a decent tune. Just you wait and see. I’m not kidding. I’m not exaggerating. (OK, maybe I am just a little with the New Order bit.) What I am about to announce – at 2am on 25th December, that’ll do – will rock the foundations of existence to their very core. In fact it’s so incredible, it can’t be held back. I can’t stop myself. I’m going to announce it right now. Right here. Brace yourself. What Brew Dog don’t understand is that Punk is now really old. It was 33 years ago, guys! Sid Vicious is dead. John Lydon is advertising butter on TV. Sham 69 are… well, I’m not sure what Sham 69 are doing. But equity for punks? That’s equity for blokes in their fifties with slightly waxy pallor after too many years hard living, who now mainly drink mineral water. Lame! Equity for Punks is also divisive – not everyone likes punk rock. It’s really noisy! They’re shouting, not singing. You can hardly hear the words. So here’s my universe changing idea: Equity For People With Interesting And Varied Mixes On Their iPods That Might Contain Some Punk And Alternative Stuff But There’s Probably A Bit Of Coldplay On There Too If You’re Honest. EFPWIAVMOTiTMCSPAASBTPABOCOTTIYH for short. Or maybe just Equ-i-Pod, thinking about it. Equ-i-pod gives you the chance to become part of Pete Brown’s Beer Blog. That’s right: I’m offering shares in what is currently – according to the judges of last year’s beer writers’ awards and now Wikio – Britain’s second-best beer blog. Equ-i-PodBlog then. No, Equ-i-PodBlogTM. That’s more like it. Equ-i-PodBlogTM will give you a 0.01% share in Pete Brown’s Beer Blog. As a shareholder, you’ll be able to leave comments on my posts – literally becoming part of the blog itself! You can even make suggestions for things you’d like me to write about if you like. Cynics may argue that because Pete Brown’s Beer Blog has no monetary value whatsoever then your shares are worthless. But don’t listen to them. That’s not what it’s really about. It’s more about being part of something exciting that’s got something to do with beer. And anyway, that’s not all you get. I’m also offering a lifetime discount on purchases of my books (conditional on you buying them through Amazon – it’s currently 40% off Hops & Glory I think). So: Equ-i-PodBlogTM is more up-to-date and inclusive than Equity for Punks. Equ-i-PodBlogTM gives you something even better than a genuine stake in an exciting, iconoclastic and rapidly expanding brewery. And thirdly, Equ-i-PodBlogTM is way, way cheaper than what Brew Dog are doing. I’m not going to ask you for £230 a share. I’m not going to ask you for £100 a share. I’m not even going to ask you for £50 a share. A tenner. Oh go on then, a fiver. A crisp fiver, and tell you what, I’ll give you three shares. You can’t say fairer than that. I’m robbing myself blind here. I’ll be having a pint to launch it at the Rake, probably, some time over the weekend. Tell your friends. Link to my blog by any means possible. Have a heated debate in the comments section. Twitter as if your life depended on it. Drive more traffic to my blog. Because now, it’s your blog too. And James and Martin – enjoy the view from up there at number one. Enjoy it while you still can, boys.

| Uncategorised

Hops and Glory in the US

People are still asking me about a US release and I promise I’m still working to try and make that happen.

In the meantime, my Google alert this morning notified me that the book is available here from Abebooks in the States at a decent price.

| Uncategorised

Oh, for fuck’s sake

From an article in today’s Sunday Times:

“A forthcoming audio adaptation of Doctor Who dropped a reference to a character being drunk, partly because it could encourage children to hit the bottle. The character was instead described as being merry and cheerful.”

From yesterday’s Daily Mail (thanks Jeff Pickthall):
“Deals like M&S food and wine for two ‘fuelling middle class alcohol abuse’.”
Can the least person leaving the planet please turn out the lights?

| Uncategorised

Barnsley man fails in quest to revolutionise pub, but gets credit anyway

Just writing a feature about the innovation that’s happening in cask ale dispense right now, with new hand pumps from Greene King, Bombardier, Black Sheep and others. And I just found out something that absolutely delights me.

The invention of the beer engine or handpump is commonly credited to one Joseph Bramah, a hydraulic engineer and locksmith who invented the hydraulic press, a decent toilet, a money printing press, and lots of other stuff.
On 31st October 1797 he successfully gained a patent for a manually operated beer-pump which he believed would have tremendous advantages for “the masters of families and publicans’.
Because there’s no previous patent, he is cited everywhere as the inventor of the modern beer engine. But the truth is that his device bore no resemblance to the modern (i.e. traditional) hand pump, and never dispensed a single pint of beer. Whereas hand pumps depend on pressure from the beer engine on the bar to create a vacuum that draws the beer up the line for the cask, Bramah’s sketches show a system of pistons inside casks, weighted with heavy bags of sand. The piston pushes the beer down inside the cask, through an opening in the bottom, and up the pipe to a simple tap at the bar.
There were two impracticalities here: one, pub cellars didn’t have the height to set up the pulleys and weights required. Two, we all know what beer casks look like. They have curved sides – making them utterly useless for any kind of internal piston action. The publican would have had to transfer beer upon delivery into special containers the piston could work with, which would have been far more work than just getting the pot boy to run down to the cellar and dispense the beer manually, which is what the system was meant to replace.
The story is confusing because the beer engine that actually worked was in widespread use just a few years after Bramah registered his patent. But whoever came up with the successful idea, there is no record of them – and it wasn’t Bramah.
Anyway, that’s all fine. But the thing that caught my eye is that while Bramah may have been a rubbish beer inventor, he was from t’Tarn! Joseph Bramah was born in Stainborough Lane Farm in Wentworth, South Yorkshire, just outside Barnsley. Of course, Wentworth is the wrong side of Barnsley – it’s out towards Rawmarsh. He may have been within walking distance of Jump, home of Percy Turner’s legendary pork pies, but south of Barnsley is still south of Barnsley. Anyway, in 1783 he made up for the error of his birth by going on to marry Mary Lawton, who came from Mapplewell – the village I grew up in!
He probably had a pint in the Talbot. He probably met Mary while going round tarn on a Friday night, maybe in Ye Walkeabout.
Anyway, the couple soon moved down south, to That London.
Well, they had to. If you tried being an inventor in Barnsley they’d just laugh at you and say “Thee and thi fancy hydraulics. Backbreaking labour in the white heat of the world’s first industrial revolution, man and machine chained together as one not good enough for thee and thi posh mates, is it?”
Two centuries later, I feel a certain bond with this man from Barnsley who tried to change the face of beer, failed, but is still remembered for something he didn’t actually do.
Detail on Bramah’s rubbish beer pump and the emergence of one that worked are from Peter Mathias’ excellent Brewing History in England 1700-1830. A bible to any beer historian since 1959.

| Uncategorised

Moral panic and shameful distortion

My latest column for the Publican is a return to one of my favourite themes – the wilful distortion by the British media of the facts around binge drinking. I do go on about it but that’s because it’s a live issue and one which every beer fan must engage with – as this piece demonstrates.

| Uncategorised

Cape Verde

having woken up one day last week realising I hadn’t written an invoice since July, I’m currently hard at work trying to fill the gaping hole left in my finances after a summer successfully promoting Hops and Glory.

This leaves me no time to write up the many, many blog posts I’ve got backed up.
So instead, here’s a thing. Hops & Glory is about 130,000 words long. When I submitted it to my editor, it was 180,000 long. One of the bits that I was quite happy with that ended up getting cut was Cape Verde, the group of islands we stopped at for the night on Europa, the tall ship taking me from Tenerife to Brazil. It didn’t really move the story on in terms of anything about IPA or me getting my beer to brazil, so it was reduced to its bare bones. I quite liked it though, and the bits on the cutting room floor aren’t going anywhere, so here, for your edification, I offer the uncut story of my night in Cape Verde.
If you haven’t read the book the characters will be unfamiliar. I hope this makes you read the book. If you have read the book, I hope you enjoy a bit more depth. If you think this is far too long to post on a blog, I hope you know the drill by now – don’t let me keep you. 🙂

CHAPTER TWENTY-NINE: CAPE VERDE Cape Verde is made of compacted cigarette ash, it’s covered in flies and the beer tastes of wet cardboard. That’s all you need to know. No, really. OK, I’ll expand a bit. In weeks to come, the thought of a mere six days out of sight of land would seem like nothing but a brief hop. But at the end of that first week on board, the excitement of seeing land again was enormous. We all loved being on Europa, but the idea of some other stimulus – different people, different food, something new to look at and hear and smell – made us giddy from early afternoon that first Saturday. There’s always a faint haze where the sea meets the sky, even on the clearest days, and land doesn’t just peek gradually up from under the horizon. It suggests itself as a grey outline, a rubbed out sketch, and you dismiss it as cloud if you notice it at all. Then you look again minutes later and it’s there, a silvery-olive hulking lump full of possibility. There were two islands rearing up before us, and as they gradually took on definition, developing like a photograph, revealing cliffs and rocks and beaches, our mobile phones came out of hibernation. I was pleasantly surprised by how few people rushed to grab them when they realised we had a signal, but I was one of the two or three, desperate to call Liz. A week without speaking seemed like ages. We sailed between the islands, ragged and volcanic in close-up. I was eager to see what this remote tropical island community looked like, and to start with, my reaction was… quizzical. We were making for Sao Vicente, the biggest island. Ruined, Biblical houses perched high on its grey cliffs, flat, square and monochrome with windows like eyeless sockets. Eventually the cliffs and houses gave way to Mindelo, a wide harbour dotted with rusting container ships and Second World War motor torpedo boats dragged from retirement to serve as coast guard vessels. Incongruous beside these, a few luxury yachts dawdled nonchalantly. We moored at the very end of the concrete harbour wall, as if for a quick getaway. Ten minutes later, every surface on the ship was covered in a fine grey dust which must have been volcanic in origin, but looked and felt exactly like cigarette ash. Sheltered from the sea breeze, the air was suddenly hot and sticky. Workers rushed to help with ropes and then stood staring at the masts. It seemed to take an inordinate number of customs officials to clear us, and once everything was in order they hung on, as unwilling to leave as Alberto had been on Tenerife. This is what it must feel like to be going out with a supermodel, I thought – men staring at her wherever you go. I was proud that I was with her, accepting that I was invisible to others who desired her. The harbour wall was a mural of different ships and the sentiments of their crews. American war ships had left bulldogs, giant eagles of fire and huge cannons, “War ready to preserve peace,” a tiny, permanent invasion with spray paint. Crews from countless other nations were content to leave their names and depictions of their ships, and messages no more warlike than “Welcome to Russia.” In the sunset we could see a few palm trees planted on the sea front where it curved round the bay away from us, suggesting a little more affluence, the only break from grey earth tones. It struck me that whoever named this place Cape Verde was obviously suffering from colour blindness – the entire island was the colour of the ash that now coated Europa like ugly snow. But as I was about to discover, the very name of these islands was simply the greatest example of their favourite national pastime: lying. Night fell quickly. We dressed properly for the first time in almost a week and struck out for the town. I fell in with Paul, Paddy, John and Cosmic Joe, strolling down to the port entrance self-consciously. We didn’t know where we were going or what we would do when we got there, but we were new friends on shore leave, giddy for dry land, eager to discover whether or not we would still be able to walk straight without swaying. Outside the harbour gates local men were waiting for us. One immediately fell in step beside us. “I take you bars? You want see city?” “No thanks, we’re fine on our own, thank you.” “OK,” he replied, walking alongside us. “No really, we’re fine.” “Yes, I know. We go bars yes?” Most of us being English, there was nothing else we could do at this point apart from allow him to take us to a bar, give him some money and hope he would be gone by the time we re-emerged. To be fair, it was a fine bar. Upstairs a wooden balcony overhung the street and we colonised it, uncomfortable, wondering if we could feel our sea legs after all or whether the balcony was really swaying. We watched girls tottering past on stilt-like heels and men loping up the street carrying freshly caught dorada by the gills. The crumbling colonial architecture and big old cars made it feel like most people who have never been to Cuba imagine it to be. The local beer, Strela, was fine served cold, but it only came in fun-sized portions – 25ml bottles that seemed to evaporate in the heat of the moment. After two rounds the bar had none left, so we moved on to Sagres. This Portuguese beer usually earns a little more respect than most of the world’s interchangeable lagers, but in Mindelo it really did taste like wet cardboard, and we couldn’t finish it. We went in search of more Strela. Klaas had recommended we look for the yacht club, which sounded alluring, but we couldn’t find anything that looked as classy as the name suggested. In fact, we couldn’t really find much of anything at all. The whole town seemed to be deserted apart from the few people we’d seen earlier. Eventually we discovered another bar on the harbour front. It was empty, and the waitresses seemed surprised to see us. We spread out across the empty seats, and talked about Europa. None of us were booked on for the Antarctic voyage, and I was now starting to think that this might be a great trip to do. It reminded me of a story one of Liz’s friends told me not long after we were together, and I couldn’t resist sharing it. Liz once saw a nature programme, or someone told her about it, which pointed out a new crisis for Antarctica’s penguins, as if they didn’t have enough to cope with already. An increasing number of planes are flying over the Antarctic, and because the penguins have never seen them before they look up to watch them go past. But they’re not accustomed to looking up, and often they fall over on their backs. And once a penguin falls on its back, it can’t get up again. OK, seeing it written down the story looks less than convincing. But Liz is the most compassionate person I know and immediately resolved to go to the Antarctic to help up penguins who had fallen over while looking at planes. Everyone laughed except Cosmic Joe, who seemed troubled. “Ah, but they are a nuisance, you know?” “Penguins? A nuisance? How’s that Joe?” asked Paul. “In Cape Town, it is full of penguins. They are everywhere, tearing up gardens. They are destroying property prices. They are a menace.” Cape Town? In South Africa? Penguins?” “Yeah. They are menace. It is very bad.” I tried to work out if there was a word in there that Joe had misunderstood, and then a fail-safe mechanism kicked in to prevent me trying to think like Joe did. It could be dangerous. We ordered another round of drinks instead, but with our first one we’d drunk this bar dry of Strela too. From here we wandered back in the direction of the ship. There was nowhere else to go. There was one more bar to try, promisingly named Club Nautico, but it turned out not to be the yacht club as we had hoped. Locals glared at us, and my pubsense told me we were sitting at their regular table. Anton strode by, determinedly, on some kind of lone quest. Cosmic Joe drifted away. Five minutes later, he was back, telling us that the mythical yacht club was just across the road, and everyone else was there. And so they were. The entire crew of Europa (except Anton) sat along the bar and took up half the floor. Even Val had stopped working. Everyone was dressed in their smart clothes, looking uncomfortable, as if at a school disco. You’d never describe the yacht club as stylish or glamorous, but I was starting to realise that Mindelo wasn’t the place to come if that’s what you were looking for. It was busy and lively, and that was good enough. Our crowd occupied the entire space in front of a stage in one corner. Two guys played guitars and sang a mixture of Cape Verdean and Brazilian tunes and old jazz standards, and very good they were too. Cosmic Joe stood swaying on his own, eyes closed, grin splitting his face, dancing in a trippy style of his own making, possibly to the music being played on stage, or perhaps to another tune only he could hear. Margriet was also enjoying herself. Her holiday reading was an encyclopaedia of jazz, and her most treasured possession was an antique saxophone. She carried a picture of it with her, and showed it to us like a baby photo. The band started one number, which she later informed me was a famous international jazz standard from the 1950s. “Oh, I love this one!” she cried when she recognised it. A local man sitting near her leaned across. “Ah, you like this? This is a very popular Cape Verde tune. My nephew wrote this!” Dieter, wankered off his tits after two small beers, decided it was time to demolish the myth about Germans and their sense of humour once and for all. He approached Margriet and me and announced, “A man fell down a flight of stairs. He turned to his wife and said, ‘I’ve lost my hat.’ She said, ‘Oh, I thought you said you had lost your head.’” We waited a few seconds to see if there was any more of the joke, but that was it. I thought I must have misheard, or missed some of it, but a few days later I was talking to Janet and Peter and they told me they’d had the same joke inflicted on them too, and that was definitely how it went. After we’d drunk the yacht club out of not just Strela but all its beer, and the band had packed up (to catch a plane to play a gig at Madison Square Garden, I’m sure) we decided to head back to the ship. It was midnight as we boarded, and straight away Val started applying rubber sealant to the planks on the main deck, without even pausing to change out of her party clothes. The poor girl hadn’t worked for at least two hours. With no watch necessary, the rest of us went to bed for a full, uninterrupted night’s sleep. Or so I thought. I woke up at 4am unable to breathe. The air was so hot it felt like the oxygen had been burned out of it. I staggered up to the deck and collapsed onto a seat in the deck house, where I was a little cooler. I dozed, and woke up three hours later covered in flies. Sunday morning in Mindelo is dog washing day. The children of the town marshal the surprisingly healthy-looking mutts that run free in the streets and drag them determinedly into the sea to be scrubbed (some more willing than others). I paused to watch for forty five seconds, and just as it occurred to me that Mindelo is much more attractive when you have your back to it, Umberto sidled over for a friendly chat. “I show you Mindelo?” he asked after telling me his name. “I’ve seen it, thanks.” “I take you to bar? To girls?” “No, I have to go back to my ship now. I know the way. It’s right over there, look. Anyway, nice talking to you. Goodbye.” I set off down the promenade, and Umberto fell in step beside me. “There are no jobs in my country,” he began. And for the next twenty minutes he talked in a spiral, weaving a Gordian knot from a mouthful of deceptively simple strands. First came his visits to England: “I’ve been to London, Belfast and Brighton. People do not believe me when I tell them I have been to Brighton. But I say to them, you know the large container port near the pier? You come out of there and there is a big disco on the left. Then they know I tell the truth.” Second, he was at pains to point out his honesty, so unusual on these islands: “I want to earn money, I want to feed my babies. I no rob you, I’m not like that.” And finally, back to his one-man efforts to promote Mindelo as a pleasant tourist destination: “If only we had met last night, you would have had a good time. I show you things. I show you all of Cape Verde. And maybe girls? Some people take you to see girls, and while they are there, they rob you. Not me, I’m not like that. I tell you, I am honest.” We neared the harbour. “I’ve got to get back to my ship, sorry. I know the way, it’s right down here. I’ll be fine from now, thanks.” “You want to drink some beer?” Oh, why the hell not? “I tell you my story,” said Umberto. Fine. I wanted to know a little more about life here. I had an hour to kill (not that he knew that), I could use a beer in the heat, and maybe if I asked the right questions, I might learn something interesting. We entered the ferry terminal that serves the passages between the islands. On the fly-blown tarmac outside, a few women sold odd pieces of fruit and anything else they could lay their hands on. Inside, a bar selling not just drinks, but also chocolate, biscuits, shampoo and razors, provided us with the first draught beers I’d seen since leaving Oceana. “Can I have a cigarette as well?” asked Umberto. I nodded. Seconds later, he was back from the bar with a packet of twenty Marlboro. “Thanks,” he said, waving the packet before pocketing it. I tried to persuade him to elaborate on his rote speech. He repeated that there were no jobs on the islands, and said most of the money in Cape Verde comes from handouts. I struggled to understand why the islands campaigned for independence from Portugal. There’s nothing here on which to base a free-standing economy, apart from ash and flies. I realised this is where tourism comes in. “Have a look at the property out there,” Liz had told me, “all the magazines say it’s a great place to buy holiday homes as an investment.” That can only be because the government here are being very persuasive in making such a case. They must be desperate. I couldn’t believe that Lamb woman off the holiday programmes had fallen for it. They must have sent her a better liar than Umberto. “I left Cape Verde when I was eighteen, nineteen. I followed my brother onto the ships, and on my first voyage he died!” “That’s terrible,” I said. “I still wanted to work on the ships. I went to Greece, to Marseilles, to England. I went to Belfast, London and Brighton. You know the big container port in Brighton?” And we were off again, the same few lines. I tuned out while Umberto talked and smoked. “Where are you going on your ship?” he asked suddenly. “Brazil,” I replied. “Ha. Brazil. Cape Verde is better. We have more beautiful women here. And more beautiful beaches.” “You have beaches here more beautiful than Copacabana and Ipanema?” “Of course!” We finished our beers and Umberto insisted on walking me back to the harbour gate. I gave him all my change, the unwanted Portuguese escudos that the old mother country had no use for after the introduction of the euro. There was the equivalent of about six euro worth, which I thought was a decent half hour’s work for him given how hard I had tried to explain I didn’t need walking back to the harbour, then bought him not only a beer, but a packet of Marlboro. But Umberto disagreed. He tried to push the change back on to me, saying, “No, no, you keep this as a souvenir of your time in Cape Verde. You give me paper money. I want notes. Haven’t you got any paper money?” No I fucking well hadn’t got any paper money. Actually, as a matter of fact, I knew I had one 2000 escudo note left in my wallet, (about 20 euro). But I’d had enough. I decided to keep that as a souvenir of my visit to Cape Verde instead. “I walk to your ship with you. I come in with you,” Umberto was saying. The guard looked at me and I shook my head. Seconds later, I was on one side of a barred gate and Umberto on the other. A pro to the last, he actually had the gall to look affronted by my cold, parsimonious behaviour. By the time we were ready to cast off, a thirty-knot wind was barrelling through the straits between the islands, sending breakers crashing over the sides of a battered old cargo freighter anchored out in the strait. As soon as we were clear of the protective harbour wall Europa heeled over, every sinew straining, singing in the wind. Getting the sails up this time was a serious, tightly controlled operation. While I was working on the main deck, a wave hit me square in the back and swept me across the planks, and we all realised we needed to be careful. Once we were in front of the wind we shot forward, peaking at eleven knots, only two below Europa’s maximum recorded speed. Our jet-propelled escape seemed to lift the spirits of everyone on board. We all felt dirty. Everyone wanted a shower. The sky was thick and steamy, and as the sun sank the light took on a solid hue. The whole sky turned a pale, golden straw colour, and the sea was purple. It took a week to get rid of the flies from the deck house.

| Uncategorised

Pete’s Pub Etiquette: no.3 in an increasingly rare series

Bar staff: if for some reason you think it’s more important to collect glasses than to serve a customer waiting at the bar, in a pub that’s not particularly busy, why not try acknowledging the customer by saying something like. “I’ll be with you in just a minute,” rather than totally ignoring them?

That way, your customer will feel like they are more important in life’s grand scheme than an empty crisp packet.

| Uncategorised

Danger: ale drinker on the loose

I’m having another go at media coverage of binge drinking because I’ve been asked to talk about it in my next Publican column.
Even Google is biased: I needed a stat yesterday for the (GROWING) number of teetotallers in the UK. I typed into Google “What percentage of the UK population is teetotal?” and the first page of hits was dominated by links titled “What percentage of the UK population suffers from alcohol abuse?” You just can’t win.
The seventh link down was to a PDF of a booklet called Alcohol and Drinking Problems, published by Family Doctor Publications Limited in association with the British Medical Association.
There’s a cartoon strip illustrating a case study of a man who used to drink a bit too much, and now doesn’t. It’s so bad it’s almost good!
First thing – as work pressure gets to Mr Roberts and he turns to alcohol to solve his stress problems, guess what drink he turns to? That’s right! A pint of ale, that well-known heavy alcoholic hit so beloved of problem drinkers.
See how the pint of ale makes him use threatening body language to his exasperated wife when he gets home. He’s probably very close to beating her.
And then, the serious medical consequences – his blood pressures is “a little high”! See how the doctor immediately, with no discussion or further tests, KNOWS with absolute certainty that the “a little high” blood pressure is linked to drinking (and not the work stress that drove Mr Roberts to drink in the first place).
So he gives up drinking, and now he doesn’t drink he’s a good father to his son, helping him with his homework instead of getting boozed up in the pub. Ale drinkers never help their kids with their homework, I bet. And the work stress, the high blood pressure, and probably every other problem he’s had, have all gone away. He’s even had time to change into some casual clothes instead of the dishevelled suit he wore all the time when he was drinking.
I love that the title of the page is ‘Understanding Alcohol’ – the people who put it together clearly don’t.